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VMware removes cloud barriers with VCPP

January 19, 2021

VMware removes cloud barriers with VCPP
According to the latest MarketsandMarkets cloud report, the global cloud computing market is expected to grow at a staggering CAGR of 17.5% from 2020 to 2025—that's an increase from $371 billion to an impressive $832 billion. While the pandemic slowed some of that growth initially, work-from-home initiatives are expected to continue in 2021, which could actually play a role in accelerating adoption.

With so much potential, savvy solution providers have set their sights on becoming cloud service providers and cashing in. To support its partners in this endeavor, VMware offers its Cloud Provider Program (VCPP).

According to the company, the VCPP is designed to help partners build cloud environments for their customers. The program enables partners to utilize VMware products on a monthly pay-as-you-go, pay-as-you-grow subscription model. By offering a wide range of VMware-based cloud services, VMware Service Provider Partners can offer hybrid cloud services that instantly and seamlessly extend the customer's data center into the cloud. The good news is that this can be done using the same VMware products and tools customers already use on-premises.

Whether you offer infrastructure as a service, desktop as a service or disaster recovery services, solution providers can benefit from lower development costs, reduced capital investments and decreased time to market to stay competitive in the cloud computing market.

To aid program participants in growing profitable cloud businesses, VMware and Ingram Micro offer a variety of webinars and roadshows designed to provide technical education on various VMware services as well as sales and enablement training. Additionally, VMware includes an array of benefits that can have a tangible impact on success. For example, you can showcase your expertise and stand apart from your competition by adding the VMware cloud-verified logo, IaaS-powered badge and other VMware-specific logos in your marketing materials.

VCPP + managed services
Many solution providers today are busy building managed services practices with an eye on recurring revenue streams. The VCPP includes a managed services provider model which enables partners to leverage offerings to broaden their technology portfolio and wrap these solutions with unique managed services. Partners currently meeting the minimum in the pay-as-you-go, pay-as-you-grow rental model also have the flexibility to take advantage of the managed services provider model with no further investment.
 
Today's solution provider cannot merely sell servers and expect to be successful. The current target is to offer a variety of cloud solutions and a complement of full services to add value to one's customers. The VCPP program is built to help you. For more information about VCPP, visit VMware's Partner Central; contact John Heckert, VMware Technology Consultant or contact the Ingram Micro VCPP-dedicated team.