In this increasingly mobile world, applications are in demand by organizations to help improve collaboration and better understand their customer base. In order to maximize employee productivity, companies need to embed unified communications and collaboration (UCC) within the mobile, premises-based and cloud-based applications that employees use every day in order to accomplish their workloads. When organizations embed crucial UCC functions like presence, click-to-call, and video inside of applications, employees can utilize the fullest value that UCC has to offer, making tools invaluable by transforming business workflows and processes. Geolocation has become a valuable UCC application that uses GPS capabilities to allow workers to track and analyze customer locations, generate leads, target offers, and collaborate with team members easily on the fly using the most appropriate tool. Here are four ways to incorporate geolocation into your collaboration solutions:
Navigating, Tracking, and Analyzing Business
Sales and service personnel can use geolocation apps in order to optimize navigation to and from customer locations. Territories can be visualized using these tools, allowing reps to see where their customers and potential markets are concentrated. Visual tools can capture data in order to show maps of customers concentrated in certain industries that have specific needs or upcoming technology requirements. This allows reps to focus their activities in the most productive manner and even focus on companies within vertical industries in order to improve efficiency. Business leaders can also use this technology for keeping track of remote employees in order to ensure that they have made their flights or made it to a meeting in another country.
Some geolocation apps can help with lead-generation activities using data with a geographic element to allow reps to customize content and offers based on location-specific customer behavior, including flight or hotel check-ins or venue-based social media posts.
One of the biggest advantages of geolocation is the ability for a company to gather information about customers’ locations and their purchasing habits in order to send personalized offers to a smartphone when the customer walks into a store. With the use of big data, people walking in front of a business or within a certain radius of a facility can receive a notification from a company with a relevant offer.
Geolocation involves tracking a real-world object such as a smart device to an exact geographical location. With the large number of mobile employees organizations have today, UCC functions such as presence and geolocation are helpful for tracing users’ locations and availability. For example, using geolocation, an employee can find the nearest research center, and then, using presence, an employee can determine if a subject-matter expert can be added to a video call in order to provide perspective on a project.
Geolocation is expected to grow in functionality over the next decade in many ways. For instance, MIT has recently developed a new wireless protocol called Chronos that will allow users to geotag but will require new routers. Wi-Fi signals can be used in order to locate a user rather than allowing the user devices to attempt to connect to a network. Organizations will be able to create a Wi-Fi network without a password, allowing only the devices identified by the network in a given geographical area to connect. Recently, location-based ride-hailing apps such as Uber and Hailo have become available and allow users to push a button on a smartphone and wait until a taxi comes to them. The next generation of apps will expand the breadth of geolocation. Museums and colleges can use geolocation apps in order to provide virtual tours, and hospitals and casinos can use them in order to help clientele navigate their facilities. Value-added resellers with a full understanding of geolocation applications will be able to help their customers become more efficient in collaborating and more profitable in the long run and will be viewed as experts in this trending technology and its benefits.
Does your company use or sell geolocation applications? Please comment below.