Video conferencing has come a long way as a valuable business tool and will continue to evolve significantly in the future. With the rapid development of technology, more and more companies are choosing video conferencing as a favored tool for employees to conduct their daily communications with colleagues, customers, and partners in a convenient and effective way. Like all technologies, video conferencing has its advantages and disadvantages. We have discussed at great length the advantages of video conferencing for enhanced productivity, to improve remote collaboration, to help build relationships, and to get a better understanding of the way people are communicating, but what are some of the challenges related to video-conferencing technology? And in the end, is video conferencing a worthwhile investment? Let’s take a look:
Working in Silos
In order for video conferencing to be used to its full potential, companies must have the appropriate corporate culture in place. If an organization collaborates in silos, it is unlikely that the organization will have the required culture in place to use video conferencing effectively. This technology will be more effective in companies that implement business process integration, have a younger workforce, and have a true desire to communicate and collaborate more effectively. Because Millennials make up the majority of the workforce today and will eventually take it over, this will most likely become a non-issue over time. In addition, businesses now understand the need for transformation in collaboration and are moving toward integrating businesses processes and away from organizational silos, as well as doing whatever it takes to improve collaboration between locations.
Lacking Senior-Level Buy-In
Senior-level management needs to be engaged in the implementation of video-conferencing technology, right alongside the IT department. Executives who approve of, support, and use video conferencing will find their employees using the technology by example. Without this buy-in, it will be difficult to reach success.
Smooth transmissions are required for video conferencing to work properly. Issues can result from problems with software, hardware, or the network itself. Remote connections can be inadvertently affected by environmental changes like weather or sunspots. The people supporting the video-conferencing solution must be educated on how to handle these types of incidents to avoid user frustration.
Lack of Infrastructure Support
If a company’s network infrastructure can’t support a video-conferencing solution, it simply won’t work. Choppy audio and video are the result of insufficient network infrastructure. This causes frustration among participants and results in employees not using video-conferencing tools. Adoption of this valuable tool depends on how effectively the infrastructure can support it, making it vital to have a network assessment done prior to installation.
Lack of Trials and Sponsors
Many companies have found benefit in rolling out video conferencing to a small trial group whose members would see the advantages of having the solution available to them. An example of this might be an engineering team that has people in two or more countries. Once the team is able to define the benefits for its group, people from that team can sell other teams on what the benefits might be for them. These “evangelists” can gain support from their peers by sharing their passion and support for the tool. This can be done at multiple levels, allowing people to get information and inspiration from people they trust and not necessarily just from top management.
Lack of Communications
New programs and tools need to be advertised and given a positive image prior to deployment. Without the advertising, people won’t even know something new is coming or available. Information and communications should be shared with the entire organization and will help promote the upcoming new tool, detailing what it is, why it’s launching and when, how it will save employees time, and how to use it. This will create a buzz around video conferencing, making it a tool everyone will want to try. At the time of launch, reiterate information to employees about what the tool can do, why they will want to use it, how it works, how to get help using it, and how it supports corporate goals.
There Is No Information on Usage
After the video-conferencing system has launched, it is important to keep track of the metrics to gauge adoption and determine the need for tweaks. Companies should track enrollment and usage compared to enrollment and should follow up on feedback from users. If certain groups are failing to adopt video conferencing, it is important to find out why and to develop benefits for them to try it. It is also important to share success stories from groups that use video conferencing and have gained important benefits from its use.
Lack of Follow-Up
New tools need time and attention for adoption to not only take, but to hold. Basic and advanced training sessions, lunch-and-learn sessions, newsletters, contests, success stories with metrics, and feature spotlights can all be used to encourage and maintain video-conferencing adoption and, eventually, make it a part of the corporate culture.
This article shows all the ways that issues may arise with the implementation of a corporate video-conferencing solution. For every issue, however, there is a fix, and resellers in the know can be the solution provider—in more than one way. Video conferencing is here to stay and will only improve and become more beneficial over time. Customer education by resellers will ensure that there will always be new and better ways to utilize video-conferencing tools and that now is the time to jump on board.
Does your company sell and follow the trends in video conferencing? Do you agree that this information will help you overcome objections with your customers? Please comment below.