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The Advantages of Video Conferencing for the Changing Business Landscape

March 03, 2017

Business dynamics are changing rapidly, creating new needs for businesses and changing the way the business landscape looks. One of the biggest unified communications and collaboration (UCC) tools being used to support these changes is the use of video conferencing. Although video conferencing solutions have been adopted by many businesses over the last 10 years, more organizations are finding that video conferencing in the cloud is giving them what they need without the need for a huge capital outlay. Recent studies show that the video conferencing market will reach $2 billion by the year 2020, providing an outstanding opportunity for value-added resellers (VARs) to sell these solutions to customers. These are some of the advantages of video conferencing in the cloud that are addressing the changing business landscape:

Affordable Collaboration 

Because video conferencing allows workers to communicate anywhere, anytime, using any device, collaboration costs can be reduced by limiting travel time, travel expense, and greenhouse emissions. In addition, collaboration solutions provided in the cloud offer organizations tools that don’t require a major capital outlay, making the addition of video conferencing easier to implement, expand, and add features to. Because there is less network infrastructure and hardware required, there is less to administer and maintain, again, making video more cost-effective in the cloud. Because IT personnel don’t have to necessarily be involved in video conferencing solutions, their time can be used for other important business projects.

Enhanced Productivity 

Video conferencing has been shown to improve productivity by allowing conferees to set up meetings on the spur of the moment, meet from any location on any device, and speak to each other face to face. This is especially important to Millennials, who use this technology on a daily basis on their own personal devices. Face-to-face meetings are more productive because they can reduce misunderstandings, because users can not only hear what is being said, but body language and facial expressions can be seen and interpreted as well. As more Millennials move into the workforce, video conferencing will be more in demand than ever before.

Support for Remote Workers

Remote workers want to be as much a part of meetings as those in the meeting room, and they should be. With cloud-based video conferencing, everyone can participate face to face from any location. Everyone in the meeting can add their own perspective to the ideas being discussed, share documents, and exchange information, providing for a highly collaborative experience for all.

Mobile Workforce Enablement

With almost one-third of the global workforce using mobile devices, enterprises must enable their workers for mobility or they will find their own way to work in a mobile environment. Cloud-based video conferencing provides enterprise tools for mobile workers to be productive while on the go, and many of these services support BYOD (“bring your own device”) capabilities as well. This is an easy and inexpensive way to get remote workers communicating face to face, using their own devices.

These are some of the advantages for enterprises to implement cloud-based video conferencing in order to address the needs of the changing business landscape. Because this market is growing rapidly, VARs have an outstanding opportunity to target and sell to their clients with the need for affordable collaboration, enhanced productivity, and the need to support remote and mobile workers.

What advantages do you find there are for companies using enterprise video conferencing in order to address the changing business landscape? Please comment below.