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Six Industries That Benefit Most from Interactive Whiteboard Collaboration

November 17, 2017

Six Industries That Benefit Most from Interactive Whiteboard Collaboration

The global interactive whiteboard (IWB) market is positioned for a surge in demand between now and 2022. Technological proliferation, along with increasing applications across corporate and government sectors, is expected to drive market growth. An interactive whiteboard is a large interactive display that can be connected to a computer. Such boards allow computer images to be displayed onto a display board using a digital projector. The board is usually mounted to a floor stand or wall and can be controlled using a pen, stylus, any other device, or even a finger.

Interactive whiteboards are steadily emerging as one of the most successful and popular technologies and are used for delivering content in classrooms, corporate boardrooms, training rooms, broadcasting studios, and professional sports coaching. They have major applications in the education sector, along with diverse industry sectors such as tourism, media and entertainment, healthcare, finance, government, and corporate. Descriptions of how some of these industries use interactive whiteboard collaboration follow:

  1. The education sector is rapidly transforming from the traditional classroom teaching approach to an active and interactive learning model through integration of technology. Students across different demographics want new learning approaches, such as Internet-based teaching modules, tablets and smartphones, and interactive whiteboards, along with laptops and desktop PCs. Modern and virtual learning initiatives are boosting market growth and enabling lecturers to demonstrate using alternative methods. Teaching is made easier by integrating quality materials such as integration of images from the Internet and graphs into text. Interactive whiteboards are rapidly emerging as one of the most successful and popular technologies in classroom environments, as they allow users to write or draw on surfaces, print images, and save or distribute documents over networks.

  2. The tourism/hospitality vertical is adopting interactive whiteboards in order to educate potential visitors about and entice them to different sites. Many tourist attractions have created a virtual tour of the attraction and placed it on the Internet. Travel agencies can use IWBs to show customers high-quality media images in order to set expectations. Maps can be hand-drawn into images and saved, printed, or posted to a network. Tourist sites are utilizing IWBs in order to provide information, directions, options, and more. Airports use IWBs for ticketing, check-in, and flight status. The possibilities are endless.

  3. In media and entertainment, IWBs are used in order to allow customers to interact with their venue. For instance, some casinos use IWBs to allow visitors to interactively find machines, tables, or dining destinations; make bets on horse races; or play keno. Sports venues use IWBs to engage with music or sports audiences. Museums and science centers use IWBs to interactively engage and educate visitors.

  4. In healthcare, IWBs can be used to share X-rays and other visuals with other doctors in remote locations. Patients who need consultations with specialists in other locations will benefit from the use of IWBs. Doctors and nurses can get demonstrations from other medical professionals located elsewhere, allowing for effective knowledge-sharing.

  5. Banks and other financial institutions use IWBs to share interest rates, present stock-market information, and give demonstrations of investment strategies.

  6. Government and corporate sectors use IWBs in offices for collaboration and in kiosks and building lobbies in order to provide information and allow customers to place orders or sign up for services. Law enforcement agencies use this technology in order to enhance dispatch services and to be able to readily access crucial information. In the corporate environment, IWBs are used for collaborating on projects interactively, sharing information, appending documents, and for video meetings.

Value-added resellers (VARs) that primarily sell IWBs to the education market should consider learning applications for some of these other vertical markets in order to increase their base and improve profits. This growing market is perfect for VARs that are not selling IWBs to date. Between 2015 and 2022, applications for this technology will explode and VARs that want in should become equipped to do so now.

Does your company sell IWB technology? What markets have you been successful in, and which ones do you see growing? Please comment below.