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Seven Benefits of Video Conferencing for Your Small-Business Clients

November 23, 2017

More and more businesses are depending on technology to become more efficient and help their employees be more productive and profitable. For small companies in particular, technologies like video conferencing are helping change the way business is done. With video conferencing costs coming down and remote working being offered by more and more companies, the reasons to adopt video technology as a means of communication are becoming clearer than ever. Seven of the benefits of video conferencing are described below:

1.  Reduced Business Travel Expenditures

Conducting business by phone or email doesn't always work well, and in the past, the only way to collaborate face to face with a colleague or client was to travel to a meeting. That meant spending money on transportation, hotel reservations, food, and other travel expenses. Video conferencing solves this problem. Colleagues get the same benefits of a face-to-face meeting without any of the associated travel cost or lost time. Using video conferencing technology can significantly cut the amount of trips that an employee needs, and that means reduced canceled flights due to terrible weather conditions or late nights on the road. Saving a corporate travel budget for a few key meetings throughout the year and relying on video conferencing the rest of the time saves time and money and contributes to improved productivity.

2.  More Business Contacts 

It is not always possible to conduct an important meeting in person, even if you see traveling as a useful investment of time. Video conferencing can be used to help create new contacts without the expense of travel.

3.  Option to Telecommute 

Studies show that 80 percent of employees would appreciate the benefit of telecommuting, and providing this benefit allows small businesses to be more agile and competitive than larger companies. The downside to telecommuting is that employees can feel isolated and like they are not part of the business's community. Video conferencing allows telecommuters and remote employees to create a digital workplace where employees all feel like part of a broader team and in which people can get answers, seek feedback, and collaborate across miles and time zones. In addition, teams working in different locations can communicate as often as they would like to with video conferencing technology. There is no need to wait for the usual quarterly get-together in order to make business decisions. With video conferencing, teams can meet, show materials, and present new products or services without the need to travel.

4.  Improved Employee Morale 

Business travel can take a toll on work–life balance for employees. Key team members may burn out quickly if they have to make frequent business trips that keep them away from important events with family and friends. Since video conferencing cuts down on the need for travel, it can also help employees achieve the kind of balance they need in order to feel fulfilled in their lives—and, in turn, in the important work they do for the business. This is especially important for small companies that hire Millennials since their personal life is most important to them.

5.  Improved Hiring 

Another reason for the increasing popularity of video conferencing is the possibility of closing job vacancies faster and capitalizing on opportunities to reach out to geographically distributed candidates. Job interviews via video conferencing allow an interviewer to get a good idea of the communication skills of the applicant and may help the hiring manager remain impartial and attentive to details. According to a study by Redshift Research, video conferencing ranks third (47 percent) among the business communication channels for human resources specialists, after email (89 percent) and voice calls (64 percent).

6.  Improved Relationships 

Video conferencing leads to faster and more effective collaboration, because participants can see each other’s expressions and body language, making communication much clearer.

7.  Advanced Teamwork 

Video conferencing brings teams together around the world and across all devices, data, and content. It provides remote workers access to the most up-to-date information. Employees can collaborate without constraints and make faster, better, and more informed decisions, leading to reduced project timelines, and, in turn, lessening the time required to bring a new product or service to market. Video conferencing is also helpful for education and training; remote and local employees can train together in the same session,  and video conference recording allows users to save a session for future employees. Trainees can record and watch lessons when they have the time, share them with colleagues, and rewatch them as many times as needed without the need for a trainer to come out again.

Small businesses can be much more productive and save a lot of money with video conferencing in so many ways. Value-added resellers should target small businesses with the reasons discussed in this article in order to help improve video conferencing sales. Success with small businesses will beget additional success, which is something all resellers are looking for.

Does your company target small businesses with video conferencing solutions? What success stories can you share? Please comment below.