Countless studies have shown that the large majority of communication is nonverbal. A famous UCLA study measures it at 93%. In business, particularly, being able to ensure you have the attention of your team, or being able to gauge the mood of a client, is key to the decision-making and negotiation processes.
Video conferencing effectively puts everyone in the same room at the same time with the accountability of having to be present and aware of everything being said. This is something Millennials are keenly aware of. Millennials currently account for the largest demographic in the U.S. workforce. Companies will soon realize that they prefer to work on their own time at a location of their choosing. This means that employers need to make adjustments that allow for this generation to feel comfortable working at any level and will need to provide access to communication technologies that allow for this new trend of remote work. Access to video conferencing becomes a significant factor, as the inclination to collaborate is another innate characteristic that most Millennials share.
When a company successfully recruits a promising young employee, it is important to retain that Millennial talent and ensure that he or she is delivering productivity and ROI. It takes over six months for a new hire to become fully productive, and a big part of the learning curve is communication. Millennials have high expectations of a modern workplace, and the benefits of video conferencing can help meet those expectations, including:
- Introductions to co-workers around the globe – Companies can provide new hires with video conferencing software and a contact list, giving them immediate connections to internal networks.
- Providing access to managers and mentors – Managers can schedule video conferences of peers, mentors, and others with the same job function in the company in order to provide overviews of projects and tasks to new hires.
- Training – It is very natural for Millennials to use video conferencing for training; it is something they will expect as opposed to binder training. If training is presented in short, interactive snippets and is available in context with a longer video presentation, this will help new hires perform.
- Work/life balance – Millennials see flexible working as an important employee benefit. Organizations that allow employees an occasional work-from-home day using video conferencing for meetings and other contact will be able to retain smart people who may enjoy being trusted to work unsupervised. Millennials prefer to work on their own time at a location of their choosing. Access to video conferencing becomes a significant factor as the desire to collaborate is an inherent characteristic that most Millennials share.
- Immediate feedback – Millennials need immediate feedback. Instead of waiting to find out from a manager how their video presentation was perceived, they can get feedback from multiple-choice polling, managed comments, and Q&A sessions, all while the document is fresh in everyone’s mind.
- Use of personal devices – Young workers are used to using their personal devices on a regular basis and will be more comfortable and productive if allowed to use them for video conferences and other collaboration in the workplace as well.
- Reduced travel – Millennials like to enjoy free time with family and friends. Traveling for business can take them away from this, and video conferencing can reduce their time on the road.
In less than a decade, Millennials will make up 75% of the workforce. Value-added resellers that take the time to explain to their clients why it is worthwhile to treat Millennial talent with respect will be able to show more reasons why video conferencing and other collaboration tools are important to invest in. With the addition of these technologies, Millennials are more likely to stick with a company since they have the tools to be productive. Companies that start off on the right foot with technologies that Millennials like, such as video conferencing, may find that their new starter today may even be with the company down the road.
Does your company understand the impact of the Millennial workforce on business and how UCC applications can help with retention? Please comment below.