Video conferencing technology continues to evolve and has proven to save organizations time and money, but even more so, video conferencing is being used to facilitate remote collaboration among workers in different locations. Recent research shows that more than half (54 percent) of employees regularly take part in work-related video conferences.
In addition, most organizations are likely to invest in video conferencing technology in order to conduct internal calls with teams, supervisors, employees, and sales groups, many of which are not co-located. As enterprise workplace dynamics shift and the number of Millennials in the office increases, video conferencing solutions will be in greater demand, and the shift is occurring rapidly. Value-added resellers (VARs) should be ready to address the increased demand for video conferencing technology to support remote collaboration challenges and the demands of a younger workforce. Some of the advantages of using video conferencing to communicate with remote coworkers are outlined below:
Employees who are in the same group or are working on the same project, even though they are not located together, will find that video conferencing allows them to connect to each other. By being able to see other team members, workers can better understand how their teammates are thinking and feeling about the way the project is going and see non-verbal cues that lead to an understanding of reactions to what is being said. Using video conferencing, team members can communicate and discuss issues about projects as well as socialize before and after the work discussion. The end result is a more connected team on both a business and personal level, which leads to improved relationships and a greater level of efficiency.
Remote workers are unable to walk down the hall to get help or feedback from their management team and need to feel as connected to their supervisors as employees co-located with one another do. Video conferencing can help improve employee–management relationships for both spur-of-the-moment talks or for scheduled meetings. Routine contact helps make remote employees feel included and involved with their managers and can often take the place of face-to-face meetings. When remote workers and management communicate on a regular basis, they get to know and trust each other with important business decisions. With video conferencing, communication is less likely to be misinterpreted, leaving both sides clear about what was discussed.
Better Understanding of Sales
Sales calls that are conducted using video conferencing solutions give sales managers a better understanding of what is going on in the funnels. By being able to see their teams, they can get a better gut reaction of what salespeople think about the ability to close deals. Video calls are also great for salespeople to share tips, success stories, and vertical market information. The stronger the sales team, the more profitable the company, and video conferencing is a great way to join remote sales teams together for regular calls.
Often, remote workers are located in different geographical or time zones, making the capacity to communicate more difficult. Video conferencing tools can help teams bond regardless of where they are located. Because workers can meet over video at any time from any place, productivity is enhanced. The ability to see each other on video calls also helps overcome communication barriers, allowing people from different locations to understand each other clearly.
Participants Pay Better Attention to Meeting Subject Matter
Although people tend to multitask during conference calls, when using video technology, participants can see what others are doing while in the meeting. This tends to cause people to shut down messaging and other applications, quiet the ringers on phones, and actively participate in the meeting. As a result, fewer mistakes are made, and a higher level of understanding is achieved.
VARs that understand the changing market and workplace will be most successful in video conferencing sales and implementation. The end result will be more profitable VARs and successful communication for customers with their remote workers.
Does your company work with businesses that have remote workers? Do you think video conferencing is a good solution overcoming remote collaboration challenges? Please comment below.