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In and Out: Using Video Chat in Your Office and Selling It to Your Clients

October 20, 2017

In and Out: Using Video Chat in Your Office and Selling It to Your Clients

Video chat has many advantages, both for in the office and for selling to clients. Applications for video chat inside the office include face-to-face conversations with coworkers in another part of the building or across the world, as well as support applications. Outside of the office, employees can contact customers, suppliers, and remote workers with video chat in order to conduct business in a more personal manner.

Inside the Office

  • In today’s market, it’s not unusual to have satellite offices across the country or even around the globe. Most of these offices will communicate with phone calls, email, or instant messages. The lack of face-to-face communication can cause misunderstandings within teams and may end up resulting in lost or nonexistent communication. When using video chat, participants are more likely to stay alert and focused on what is being discussed. As a result, projects are completed faster, productivity increases, and participants feel more in synch with each other and the message being conveyed.
  • During a video chat, users can see the facial expressions and body language of conference participants, leading to faster and more effective collaboration. These are both important aspects of communication that are lost with basic telephone calls, audio conferences, and instant messages.
  • Being able to see products and prototypes while speaking with a manufacturer in another country saves companies on expensive and time-consuming trips.
  • The ability to be in several places at once without leaving the office is driving business productivity. Though face-to-face interactions with your customers, partners, and colleagues will never be replaced, video chats can be the closest thing to being there. When businesses calculate the number of trips taken annually and determine the associated costs (transportation to and from the airport, plane tickets, meals, time lost in travel, etc.), it is clear why video chat is such an attractive alternative.
  • Video chat creates and maintains competitive advantage for your business. Teams that communicate through video chat will share knowledge faster and will be more informed, reducing the time required to bring a new product or service to your customers.
  • Support departments using videoconferencing can establish more personal relationships with their customers, which creates a much deeper loyalty than just speaking on a phone with a call-center agent.
  • During product manufacturing, companies can verify quality, make changes, and ensure accuracy throughout the product’s life cycle. This can be accomplished using video chat in less time than it takes the competition.

Out of the Office

  • Video chat allows employees to meet with remote buyers in a professional, visual manner. This helps build rapport with clients outside of the company’s geographic vicinity or even outside of the country. Products can be shown and not just discussed, making them more tangible in the eyes of the buyer. Customers can meet business associates, see the office environment, and more. Employees can also visually walk customers through the buying and selling process.
  • Employees can create personalized virtual tours in order to show buildings, homes, venues, and production facilities. Using video chat, users can walk their customers through the tour, pointing out points of interest along the way. This is great for buyers who are not local or have tight schedules.
  • Using video chat, workers can gather testimonials from their clients. Video recording features on a smartphone or tablet are an easy way to capture client testimonials. This is a great application for law enforcement, unions, insurance companies, real estate agencies, and specialized product marketing. Recording a chat provides a permanent record of important discussions.
  • Stuck in traffic? Is the train or the bus not running due to malfunctioning equipment? Don’t miss meetings with clients, coworkers, or suppliers; just turn on the video chat application on a smartphone, smartwear, or tablet and join in.

A live video chat is much more effective than a phone call in many different situations. For example, users may need to visually demo a new product with an international sales team or troubleshoot an issue with a client that requires data sharing. Literally seeing what is being discussed is far more effective and meaningful than trying to describe it verbally with an audio conference. Video chat provides a powerful way to enable conferences and other video content to be shared around the world with employees, customers, partners, and suppliers and to communicate, engage, and interact with others across distance at any time, from wherever they are. Value-added resellers using video chat themselves are in a great position to demonstrate the benefits to different types of customers and help them implement it for their own businesses.

Does your company use video chat? What video chat applications are your customers interested in? Please comment below.