Companies face many challenges as they try to compete in an increasingly global marketplace, including how to reduce expenses and boost productivity across geographical boundaries. Because of this, more employees are working from remote sites and home offices to save money on operational costs and to deliver better customer service to their customers and business partners around the world. Companies are realizing the key to the strategy is to implement enterprise communication technology that can increase virtual collaboration. This is especially crucial for the latest generation of employees who are comfortable using various communications technologies in their home lives, and who now expect to use those same tools at work.
As companies look to deploy new unified communications and collaboration (UCC) technologies, they are considering the importance of visual collaboration applications, such as streaming video, in their enterprise strategies. More advanced collaboration capabilities such as interactive whiteboarding and integration with other UCC technologies can help companies make their video conferencing more effective and improve their overall ROI. By providing all employees access to tools that support and encourage true collaboration, companies will see a clear competitive advantage. Some examples of the benefits of how whiteboard collaboration can benefit team performance include:
Clear communication – Video conferencing is known as a valuable replacement for in-person meetings because it lets team members meet face to face, without the need for lengthy and expensive travel. It also lets participants see one another and react to facial expressions and body language. Video conferencing allows users to interact as if they were in the same room, thus making it easier to understand exactly what’s being said and heard. In addition, by incorporating interactive whiteboarding and other collaboration features into the experience, enterprises can make video meetings even more effective because attendees can work on and mark up documents in real time, with results captured and stored for future use. This has uses across industries and companies of all sizes, including education, manufacturing, and healthcare. For example, medical professionals across the country, or even across continents, can collaborate on a case by commenting and whiteboarding on a patient’s records, X-ray images, and surgical procedures to provide better patient care in less time and at much lower cost.
Improved customer interaction – Many companies cannot afford to send employees to customer premises on a frequent basis, yet getting face time with key clients is crucial to maintaining loyalty and improving business. With visual collaboration and whiteboarding, salespeople can get in front of prospects and customers more often during the sales process. Video sessions will likely never replace all in-person meetings, but the contacts in between client visits can become significantly more meaningful. Visual collaboration can deepen the strategic relationship between customers and employees, which leads to better service and greater satisfaction.
Maintaining corporate culture – When employees are spread out across offices, geographic locations, and cultures, the idea of a single corporate identity is difficult to sustain. This can cause employees to lose a sense of belonging to the larger enterprise, which can affect performance, retention rates and even the perception of the organization to the wider world. With video collaboration, home-based workers stay connected without having to commute regularly into the office. Collaboration is not just beneficial for employees; working closely with customers to address their needs improves the value of the relationship and deepens their connection to the company.
The best way to boost team performance in today’s economy requires the use of video collaboration and whiteboarding. Teams can perform better, stay involved easier, and feel like part of the team regardless of their location. VARs should show these benefits to businesses with home workers, remote offices, and global locations, and demonstrate ways to cost-justify the value of these tools. Once VARs become familiar with video collaboration and whiteboarding, it will be a cinch to pick and sell to the customers that need it most.
Do you have questions or comments about video collaboration and whiteboarding you would like to see addressed in this forum? Please comment below.