The business technology world is growing in leaps and bounds. Examples include the huge increases in use of smart phones and tablets, the deployment of telecommuting programs at enterprises of all sizes and strong growth in the connectivity of global industry. In order to succeed in this dynamic business world, companies need to be planning for the future, adopting new technologies and escalating plans to leapfrog the competition.
Video conferencing is a technology that can help businesses connect and escalate by changing the way people interact across time zones and geographies by providing the ability to emphasize body language or nonverbal communication. According to some researchers, as much as 93 percent of communication is nonverbal. So much of business today relies on effective communication. Since it is difficult to interpret nonverbal cues during telephone calls, emails or instant messages, communication is not totally clear, can be misinterpreted and can lead to a lack of productivity.
However, there may be a simple key to the problem – HD video conferencing technology. With video conferencing, no emphasis or visual signal is left misinterpreted because everyone can see each other live, preventing miscommunication. Some of the most important benefits of HD video conferencing are:
Reduced travel = reduced expenses, greater productivity – Business travel has always been a very important aspect to the success of a company, but it is also one of the most expensive. Since video conferencing allows people to talk face-to-face, it can be used to replace many trips, which can save time, money and planning. Since meeting times are typically shorter via video conferencing, productive time can be regained. VARs can help customers determine how much a company will save with video using the following cost justification tool: multiply the number of annual trips by the average cost (including airfare, hotel, meals and fees, plus time lost while waiting during delays) and compare it against the cost of installing a video conferencing system. VARS can show that most companies can reach a break-even point within three months after their system is installed and can significantly improve productivity.
Better communication = increased productivity – The ability to communicate effectively is the lifeblood of sales, marketing, production, management and many other divisions. Yet so much of our business communication is done via voice mail, email, audio conference calls and instant messages, none of which show expression, intonation or interest level. Video conferencing provides the opportunity for geographically diverse coworkers to communicate in real-time with live expressions, clear voice intonations and more accuracy. As a result, projects are completed more quickly and effectively, productivity is enhanced and relationships are built.
Enhanced work/life balance – Video conferencing tools can enable telecommuting while maintaining or increasing productivity. Employees who are given the option to telecommute give their employers a 73 percent approval rating, compared to 65 percent of traditional office workers. This means reduced employee turnover with no loss in productivity. Studies show that employees who telecommute put in longer hours and are more productive since they don’t have to sit in traffic going to and from work. With video conferencing, employees can maintain productive personal relationships regardless of location. VARs should ask about turnover rates and about the cost of training a new employee and use that information to help cost justify the implementation of video conferencing in the enterprise.
Video conferencing is a valuable business communications tool. Video conferencing benefits contribute not only to the bottom line by reducing travel expenses, but also by improving productivity through more concise interaction and improved morale. Progressive enterprises understand the value of video conferencing as a tool to beat out their competitors, improve delivery of products and services and prevent employee turnover. Video conferencing is something that any business in any industry can see real productivity benefits from. VARs should talk with customers about video conferencing as a productivity tool and provide examples of cost justification to make the sale.
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