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Four Trends We're Seeing in Video Conferencing Vendors

April 02, 2017

Four Trends We're Seeing in Video Conferencing Vendors

Video conferencing vendors are moving towards new trends in 2015 and beyond, including WebRTC as an accepted technology for browser-based video conferencing and the use of mobile devices to allow employees to join online meetings while out of the office. Rising trends for 2015 include the increased demand for cloud-based unified communications and collaboration (UCC) and monitoring features for enterprises to track ongoing issues with voice and video traffic. These are some of the latest trends:

1. WebRTC is an emerging industry standard for providing video and audio conferencing in a web browser. It is a free, open project that provides browsers and mobile applications with Real-Time Communications (RTC) capabilities via simple APIs. Recently, the Internet Engineering Task Force (IETF) has decided to require browser makers supporting WebRTC to implement VP8 and H.264 video codecs. As a result, many believe that more business software developers and UCC vendors will incorporate WebRTC into products in 2015, which will appeal greatly to the enterprise market. With WebRTC soon available, enterprises – mainly consumer-facing businesses – will likely start using the technology to incorporate audio and video communications to websites and mobile applications. These lower-cost tools may change the way many businesses engage in video conferencing. Appear.in and vLine are two companies that offer WebRTC-based multi-party video conferencing now.

2. Expensive room-based video conferencing is declining in demand for enterprises, while less-costly cloud-based systems available for desktop and mobile devices are becoming more widely accepted. In 2014 Google announced a partnership with Vidyo to allow the integration of Google Hangouts with enterprise video conferencing solutions. One reason enterprise demand for cloud-based video conferencing is increasing is due to technical support: cloud-vendors will perform set-up and troubleshooting, making it easier for businesses to get up and running with video.

3. The way that businesses communicate is changing. The business demand for cloud-based UCC is pushing the industry demand for these services on mobile devices used by employees and managers on the road. Several vendors, like Avaya, Mitel, Unify, Microsoft, Cisco and ShoreTel, have added video conferencing to their mobile clients, and in a single vendor solution, this is a fairly straightforward implementation. But many companies have various IP-PBX, video, web-conferencing, IM and other UC vendors, making it much more complex to extend UC and video to mobile endpoints. Interoperability and integration can be costly and time-consuming, often making cloud-based video on mobile offers a better solution. Blue Jeans Network is an example of a company that offers enterprise-level, cloud-based mobile video conferencing.

4. These new trends mean that enterprises are looking for software that allows IT staff to view in real time if there are issues with voice or video traffic. Although there are many built-in monitoring features from networking vendors available, enterprises are interested in products from UC-specific monitoring specialists instead.  Examples include products from Nectar Services Corp. and Unify Square.

For resellers, these trends may mean new markets or partnerships. It may also drive the end-to-end sales of single vendor solutions in UC for simplicity.  Either way, UC and especially video and mobile video require customers to invest in things like wireless LAN upgrades, licensing, improved data plans, mobile device management (MDM ) and mobile access management (MAM) for facilities assignments, security and maintenance. The market for UC, video and mobility is changing rapidly and this means new ways to learn and earn.

Are there any other UCC or video conferencing trends you’d like us to write about? Tell us about it below: