Video conferencing is important in all types and sizes of businesses in order to help improve face-to-face communication and collaboration. There are many reasons a company should implement video conferencing, from reducing costly travel to support for distributed workers. According to a recent survey among businesses in North America, 58 percent are expected to evaluate video applications in 2016, providing a huge opportunity for value-added resellers (VARs) to enter the market or improve video conferencing sales.Looking at real-life examples of the benefits of video conferencing can give VARs ideas on how to target customers in their area. Some examples follow:
- A major university was looking for a way to allow remote students to use their personal technology to engage in classroom activities. The educational institution implemented cloud-based video conferencing that improved collaboration and access for distance learning. Because students get the opportunity to see what is going on in the classroom instead of just hearing the lecture, absorption rates are significantly higher.
- A large manufacturing company has three locations in three different countries. Teamwork was suffering because team members had difficulties building relationships over the phone, email, and instant messaging. With the implementation of video conferencing, team members were able to meet face to face, allowing them to get to know each other better. This improved their ability to collaborate effectively. According to a recent study, 55 percent of communication effectiveness comes from being able to see facial expressions and body language as opposed to verbal communication efficiency at 38 percent, a prime reason to invest in video conferencing. This also reduced travel time and expenses.
- An energy company was looking for eco-friendly initiatives in keeping with its corporate goals. The company implemented video conferencing in order to allow an expert trainer to provide classes simultaneously to multiple locations without the need for travel, eliminating significant amounts of carbon emissions. This virtual training capability allowed employees and the trainer to save travel time, get back to their jobs faster, and learn in a collaborative environment. The video conferencing solution is also used for team collaboration and executive and sales meetings and for communicating with external partners, allowing the company to gain the most from its investment.
- Hospitals are committed to the best care possible for their patients, and one large New York hospital is no exception. In order for doctors to be able to share information and attend lectures without traveling, the hospital implemented a video conferencing solution. As a result, doctors are able to attend more lectures, and information can be seamlessly disseminated. Doctors are up to date on the latest medical subjects, and this improves their ability to serve their patients. This hospital also invested in video streaming technology that allows medical professionals to view video meetings when and where it is convenient for them instead of trying to fit everyone’s schedule into one, fixed meeting time. Doctors can also use this technology in order to take tests and increase their certification levels, which also improves patient care.
- Security can be compromised when prison personnel have to transport prisoners from prison to court. In addition, fewer guards are available at the prison during the transfer, and transportation adds to costs. By using video conferencing in prisons, prisoners can meet with judges without ever having to leave the prison. This frees up personnel, improves security, and reduces costs. In addition, using video conferencing for meetings with the judge typically takes less time than courtroom meetings, allowing the judge to handle more cases per day. The video conferencing solution is also used by other prison and court personnel in order to contact third parties, like the Bar Association.
These are some real-life examples that VARs can use in order to educate their clients about the benefits of video conferencing. By keeping a shared library of video conferencing case studies, VARs will be able to easily and effectively address any type of business need in a company of any size, which can only result in better sales results.
Does your company sell video conferencing solutions as part of unified communications and collaboration? What is your favorite real-life example of how video conferencing helped one of your clients?