Enterprises today, more often than not, have distributed teams that frequently need more than basic video conferencing to connect workspaces. LCD video walls allow teams from any location to collaborate in a shared digital workspace, stimulating their ability to unlock creativity with a high level of productivity. LCD video walls can transform creative team sessions, management meetings and sales presentations into real-time, collaborative work sessions in these next-generation conference rooms. Video walls offer various features including high-brightness screens that are designed to release more light than normal commercial-grade digital signs. These screens show better and brighter color and are easier to install and simpler to maintain.
Video wall displays are a huge part of the digital signage world right now with the market expected to remain strong for the next several years. The video wall market size is expected to grow from $4,118.03 million in 2013 to $17,956.26 million by 2020 at a CAGR of 23.44% (2014-2020). Video wall growth is being driven by an increase in the number of applications for these displays, as well as new products that feature super narrow bezels and can be used in a wide range of installations. Decreasing prices on LCD displays are driving the market and stunning visuals are more appealing than passive, traditional media. Video walls deliver clear and detailed pictures while energetically communicating messages and information. When VARs demonstrate LCD video walls in action, enterprise managers see the benefits of their power to collaborate in almost any industry – retail stores, casinos, hospitals, education, real estate, corporate environments, hotels, museums, sports arenas, airports, movie theaters and trade shows. Here are some examples of ways to use video walls:
- Use a video wall in education to collaborate with remote groups of students.
- Collaborate with branch offices in other cities.
- Use video wall touch screens to adjust flow charts in presentations.
- Enable collaboration and real-time information sharing for essential daily monitoring and emergencies in government agencies.
- Demonstrate products using video walls with touch screens.
- Use video walls for life-size video negotiations.
- Record presentations for future viewing on video walls.
- Advertise products and events using video walls.
- Engage in briefings using video walls.
- Share medical technology across locations.
- Help others with remote troubleshooting.
- Use video walls to show menus, highlighting high-margin items.
- Use as direction boards to allow people to find their way.
- Set-up video wall directories, which are easier to see and use.
- Use for corporate boardroom applications.
So why should resellers consider selling LCD video walls? Not only is there a profit margin in all of the related hardware to be sold in conjunction with video walls, there is also ongoing upgrade, service and maintenance revenue to earn as well.
In today’s market, VARs have an excellent opportunity to understand and grow the video wall portion of their business. VARs experienced in networking, displays and the web already have plenty of the knowledge required for success. Those that don’t have that experience do have resources available through Ingram Micro to ramp up their knowledge and skills. The key to selling this collaboration technology is to ask as many questions as possible to be sure the customer is getting exactly what they need, then follow-up as additional applications become available in the future.
What other things do VARs need to know about selling LCD video walls? Enter in comments below.