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7 UCC and Pro AV Terminologies VARs Need to Know

November 03, 2017

The value-added reseller (VAR) market is a competitive one, and growing more so every year—especially in certain areas of the country, such as New York City and Las Vegas. Luckily, you have a wide variety of technologies available to offer your customers that will help differentiate your business, no matter where you’re located.

Many of these technologies, such as unified communications and collaboration and pro AV, are growing at an impressive rate—particularly video conferencing and collaboration systems. And while you may already be familiar with much of the devices and systems that go into a UCC or pro AV solution, some may be brand new to you.

To help you get up to speed quickly with UCC and pro AV, here are seven terminologies that you need to know before jumping right in:

1. Telepresence.

This is one of the main goals of many UCC and pro AV systems: to create the sensation of being elsewhere. In the case of video conferencing and collaboration, the user wants to feel as though he or she is in a face-to-face meeting with every other user. This “telepresence” is achieved through the use of video technology, bringing people from every corner of the world together in one virtual place for improved collaboration and communication.

2. BYOD.

Bring Your Own Device, or BYOD, is the growing trend in which employers allow their employees to use their own computers, smartphones or other devices for work functions, such as email, phone calls, video conferencing and more.

According to research firm Gartner, BYOD is poised to make some significant progress in 2015, as more organizations adopt security policies that welcome outside devices. Expect your UCC customers to be especially interested in BYOD in 2015 and beyond.

3. 4K.

4K will likely emerge as a mainstream technology in 2015, so be sure you’re familiar with it. 4K screens have about four times the resolution of that available with 1080p, offering the best image available today. The crisp technology is expected to really take off in video walls and other large-scale pro AV displays, so stay tuned.

4. Continuous presence.

This video conferencing feature is also becoming more popular, especially among larger corporate customers. Continuous presence allows all meeting participants to appear on the screen at once—much like the panels of pundits that you often see on the evening news. This feature helps to improve collaboration and the sense of face-to-face communication during a video conference.

5. Bezels.

These are the frames of digital displays. In video walls, bezels create the space between each display. As technology improves, bezels are shrinking rapidly, enabling more flat-panel displays to be combined into seamless-looking video walls, and allowing more customers to take advantage of this high-impact technology.

6. Projection mapping.

Also known as video mapping, this technology is used to turn objects, such as curved walls or buildings, into a display surface for video projection. The result is often a more immersive experience for viewers, which is why projection mapping is becoming increasingly popular in houses of worship, entertainment venues and retain applications.

7. WebRTC.

WebRTC is an API that easily lets users take advantage of browser-to-browser communications. Released by Google a few years ago, WebRTC does away with the need for a dedicated hardware device or a SaaS program like Skype for video conferencing. The API is expected to really take off in the next few years, so be sure to keep an eye out for customers who are leveraging it.

What other unique UCC and pro AV terminology have you encountered? How do you stay up-to-date on these dynamic industries?