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5 videoconferencing myths shattered

July 13, 2017

5 videoconferencing myths shattered

A few months ago, we discussed why selling mobile work solutions is easier than ever. We know that videoconferencing, like UCC, is another area where there’s lingering doubt, confusion and some apprehension. With that in mind, we thought we’d dispel some other misconceptions solution providers have—this time toward videoconferencing.

  1. “It’s too expensive.”
    Actually, videoconferencing and related UCC technologies have come down in price quite a bit over the years. Today, hosted solutions that run on nearly any computing device can be had for dollars per month. Considering the migration of many businesses to virtual offices, videoconferencing solutions are a fraction of the cost of travel or office space.
  2. “It’s not reliable.”
    Many of the reasons for unreliability have been fixed. Bandwidth has become faster and more reliable, and costs have come down. At the same time, video codecs have improved resulting in higher quality audio and video. Finally, SD-WAN solutions can pretty much guarantee a reliable rollout.
  3. “It’s too difficult to deploy.”
    Cloud-based solutions can be up and running in minutes. More complex installs have become much easier thanks to improved interoperability and general setup and configuration improvements. If you need assistance, Ingram Micro has the staff and expertise to ensure your deployments go smoothly.
  4. “People don’t like communicating with video.”
    Thanks to increased acceptance of video from the consumer world, video has become an acceptable, if not preferred, method of communication in the business world. Younger generations, in particular, find video essential to communication.
  5. “You can’t make money by selling it.”
    Selling videoconferencing is no different than any other solution you sell. If you don’t understand your customers’ needs and don’t provide value, you won’t be successful and won’t make much money because there’s nothing to differentiate you. Include videoconferencing as part of your overall solution and services, and the margin will be there. Plus, with the proliferation of cloud-based offerings, these solutions are a perfect add-on to your existing managed services bundles.

These are just a handful of the most common misconceptions we encounter. Whether it’s one of the above notions or something else holding you back, know that there’s never been a better time to offer videoconferencing solutions, and UCC solutions in general, to your customers. Contact Ingram Micro to learn how you can get started selling videoconferencing solutions today.