Video conferencing is one of those exciting technologies that is experiencing a period of rapid growth. One of the reasons for its increased popularity is the fact that it offers end users a wide range of benefits, both in their day-to-day tasks and over the long haul.
Interestingly, video conferencing also benefits those value-added resellers (VARs) who opt to add it to their product offering. If you’re still on the fence about whether to adopt the technology yourself, consider these five advantages of video conferencing for both end users and VARs:
1. A short learning curve.
This advantage applies to both VARs and their customers. For VARs, video conferencing systems use much of the same devices and cabling as similar technology, such as digital signage and AV. To move into the video conferencing space, VARs must simply get to know a few of the unique challenges and opportunities of video conferencing, and they’ll be well-established before they know it.
For most customers, video conferencing technology is also fairly easy to learn. These days, most end users are familiar with conference phones, video chat and even some data sharing applications. This experience will segue seamlessly into a company’s new video conferencing system. Since little training time is required, end users can quickly start using the system in their day-to-day work lives.
2. The opportunity for quick ROI.
Here’s another benefit to both VARs and customers: Your investment in video conferencing pays for itself rather quickly. For VARs, there is often a small investment required in new equipment and training, but most are up to speed and ready to sell video conferencing within a short time.
For customers, video conferencing offers a compelling ROI case. Depending on the industry, advantages such as greatly reduced travel expenses and improved collaboration can provide a quick impact to a customer’s bottom line.
3. Improved collaboration.
For your customers, video conferencing mimics a face-to-face meeting, even for the most far-flung employees. This level of connection improves collaboration in a number of ways:
- Creating a visual presence for remote employees
- Making real-time data and desktop sharing seamless
- Encouraging relationship-building
- Helping every participant feel more engaged
4. Greater efficiency.
Many of your customers will also benefit from a more efficient – and effective – workforce, thanks to video conferencing. Not only does video conferencing minimize hours spent traveling for meetings and events; it also helps remote employees be more productive.
Already, remote employees on average log more work hours than in-office employees, but only when they are well-informed and fully engaged. One of the advantages of video conferencing is that it makes remote employees truly feel like they are part of a meeting or huddle—rather than just passively listening on the other end of a conference call.
5. Strong recurring revenue potential.
This advantage should make VARs really sit up and take notice. Like many other pro AV systems, video conferencing gives you the opportunity to create recurring revenue.
Consider offering ongoing service and support contracts to your video conferencing customers. For those who opt for video conferencing SaaS, you can charge a monthly fee. If customers also leverage their digital screens to display content when they aren’t in use for video conferences, you can even provide content on an ongoing basis. All of these opportunities not only help you establish a continual cash flow; they also solidify the VAR-customer relationship for years to come.
What are some of the advantages of video conferencing that you’ve witnessed? How do you play them up to your customers?