CRN recently named Darren Gottesman, Ingram Micro’s executive director of SMB and midmarket sales U.S., to its roster of the 50 most influential Channel Chiefs of 2021. This elite group is drawn from a larger pool of Channel Chief honorees selected each year who represent the cream of the crop in the IT channel—leaders who “drive the channel and evangelize the importance of channel partnerships.”
All Channel Chief honorees are selected by CRN’s editorial staff based on a number of criteria, including professional achievements, standing in the industry, dedication to the channel partner community and strategies for driving channel growth and innovation.
In his directorship role at Ingram Micro, Gottesmann oversees the vision and strategy for the SMB group, which serves more than 20,000 Ingram Micro channel partners, with a focus on better alignment with the right Ingram Micro resources and business units to fuel steady and profitable growth. He also oversees the strategy and vision of Ingram Micro’s general midmarket business. Gottesmann was also named to the CRN Channel Chief roster in 2019.
In 2020, under Gottesmann’s leadership, Ingram Micro’s SMB business continued its year-over-year billion-dollar growth rate, despite the business challenges presented by the pandemic. A grassroots effort initiated in 2020 in response to the pandemic, #NeighborsHelpingNeighbors, helped Ingram Micro channel partners stay connected and confident to keep their respective businesses moving forward.
“The pandemic brought us closer to our team and our channel partners. It reinforced our strategy of winning together and the growing importance we placed on the experience our associates, partners and customers have with the Ingram Micro brand and the people behind it,” said Gottesmann. “Leaning into the power of community and leveraging our training technical bench and financial services, members of our Trust X Alliance and SMB Alliance saw sales gains in 2021 and are projecting growth this year.”
More information and the complete 2021 CRN Channel Chiefs list is available online on CRN.com and featured in the February 2021 issue of CRN Magazine. To learn more about Ingram Micro’s Trust X Alliance and SMB Alliance visit https://trustxalliance.com