The physical security industry is expanding at an incredible rate of 14.9 percent a year, according to recent research. While this is great news for value-added resellers (VARs) in general, it also means that your competition may be increasing over the years, as new providers enter this lucrative market. However, if you plan carefully, you’ll establish your own company as the go-to source for a wide range of best-in-class technology.
To get started, it’s important to offer products that will truly help your customers achieve their security goals. Here, we count down eight of the top physical security solutions that will help set you apart from the competition:
1. IP cameras
Although many VARs still offer analog cameras, by now, the vast majority of your product offering is likely IP. These devices offer customers a wide range of benefits, including lower total cost of ownership, improved resolution, advanced feature sets, and easier integration and scalability.
If you’ve been slow to incorporate IP cameras into your own business, now is the time to start, before the competition gets even further ahead. You should also consider adding cameras that enable edge-based recording to help minimize bandwidth and storage demands.
2. Panoramic cameras
Today’s 180- and 360-degree cameras are growing rapidly in popularity, mainly because they offer your customers greater visibility than has previously been possible and, in certain applications, can help significantly reduce camera counts. Look for panoramic cameras that offer edge-based or client-side dewarping for a greater degree of flexibility.
3. PTZ cameras
Although panoramic cameras are becoming the new standard for gaining a broad field of view, pan-tilt-zoom devices are still the best fit for certain applications. In many environments, they are now being used to supplement 180- and 360-degree technology.
4. Low-light and IR cameras
Your customers with challenging lighting conditions will be looking for cameras that are still able to provide clear, highly usable images, even in low-light or no-light conditions. Be sure to include high-quality low-light cameras that are well reviewed for excellent performance, even at dawn and dusk and in dimly lit interior settings. Supplement your offering with high-powered IR cameras that provide illumination in order to achieve clear video, even in pitch-black conditions.
5. Thermal cameras
A growing number of customers are using thermal cameras for both daytime and nighttime outdoor surveillance, because they offer unique visibility into the surrounding area. Thermal cameras highlight any object that is giving off heat—such as an intruder or a dog—without being impacted by factors such as fog, snow, rain, and smoke.
6. Ruggedized camera housings
In outdoor and mission-critical environments, your customers will often require specialized camera housings that are rugged enough to protect the technology inside. Today, vandal-resistant and explosion-protected housings are especially sought-after, as they help protect cameras in a range of outdoor, industrial, or commercial applications.
7. Network video recorders
As the physical security industry continues its rapid shift toward IP, more customers are seeking to upgrade their DVRs for network video recorders (NVRs), which offer greater storage capacity, improved bandwidth, and more advanced feature sets. Look for a vendor that offers NVRs with hot-swappable hard drives, remote monitoring, easy installation, advanced alarm management, and other innovative capabilities.
8. Scalable access control
Access control is an important part of any facility’s security plan. In order to appeal to customers of all sizes, offer access control solutions that can easily scale up; also, have a range of options available for large, enterprise-class facilities. Your bigger customers might also opt to integrate their access control system with intrusion alarm systems and security escort technology, which helps provide an even higher level of security throughout their campus.
Find a Partner
In order to set your business apart from the competition, it’s important to partner with a technology manufacturer offering products that have been proven in real-world environments, include industry-leading features, and are backed by a solid warranty/service/support program.
Bosch Security Systems is a premier supplier of comprehensive physical security solutions and the leading source of intrusion, fire, communications, access control, and video surveillance systems. Founded in 1886 in Germany, Bosch has established itself as a leader in the security industry, with best-in-class IP video surveillance solutions, a focus on innovation and open architecture, a full-range product portfolio, and market-leading VAR resources in place in order to ensure that your business succeeds.
VARs that decide to partner with Bosch Security Systems benefit from a company dedicated to continuous innovation, as well as best-in-class service and support. At Bosch, end-user safety and security is the No. 1 goal, and VAR partners are a significant part of what makes that priority possible.
To find out more, visit the Bosch Security Systems website.