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Physical Security in the Cloud: What VARs Need to Know Now

December 01, 2017

Physical Security in the Cloud: What VARs Need to Know Now


Over the last several years, cloud computing has become much more than a flashy buzzword. Today, spending on cloud business services is growing at a staggering annual rate of around 27 percent. And part of that growth is happening in the physical security sector.

For value-added resellers (VARs) that are new to the physical security industry, cloud computing may be unexplored territory. However, once you are familiar with the basics, your business is poised to benefit greatly from cloud-based security features. Here are some of the key facts about the cloud that you need to know now:

The cloud is here to stay.

Cloud computing has been around for more than a decade, and it really started to gain traction in 2005. Now spending on cloud computing is expected to surpass $180 billion by the end of the year. This growth indicates that the cloud is here to stay—especially as our world becomes increasingly reliant upon digital technology, which lends itself naturally to computing as a service.

The cloud offers several key benefits.

Traditionally, security computing functions were hosted on a facility’s premises, leaving the client responsible for maintaining and securing the equipment. When your clients leverage cloud computing for their physical security needs, their company or organization can benefit in multiple ways. As a facility’s security functions are moved to a private or hybrid cloud, and they adopt software as a service, it’s a lot like outsourcing much of the computing responsibilities. As a result, your customers can enjoy improved system availability, lower capital expenditures, and reduced costs for upkeep and maintenance, as well as greater bandwidth for other business functions.

Sending business functions to the cloud also helps improve the security of vital data and systems. In today’s era of hacking and cyberexploitation, cloud service providers help your customers rest assured that their information is well-protected by the most robust, up-to-date measures.

In addition, the physical equipment is better secured as well. The cloud allows for synchronized file storage and sharing, providing virtual backups of all important information, even if your customer loses their facility’s hardware during a theft or disaster. Consider a medium-sized business that houses all its NVRs and servers in a building on their premises. If that location experiences a power outage or is in the path of extreme weather, the company’s security data and functions are at risk. However, if these tasks are sent to the cloud, whether fully or in a hybrid cloud environment, built-in redundancy and improved security help ensure that the information and capabilities are always available.

Cloud computing enables more effective physical security operations.

Cloud services can help your clients streamline security operations and data storage into hosted environments, helping make day-to-day tasks and emergency response more efficient and effective than ever before. Today, security personnel in large companies, police departments, government agencies, and other organizations are using cloud capabilities for improved communication and collaboration and to gain better understanding of their security posture at any given time.

Cloud computing enables your clients to benefit from advanced business-intelligence tools. For example, security personnel can more readily identify patterns using video analytics, or heat mapping can provide actionable intelligence during moments of crisis. The cloud also opens the door for more cost-effective citizen engagement programs, improved case management, easier bring-your-own-device and mobile security programs, and more efficient crime reporting—all of which help elevate the level of security and response at any organization.

Have your customers begun to ask about cloud capabilities for their physical security solutions? What features seem to be most in demand?