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Overcome Cisco Umbrella sales objections with these expert tips

October 08, 2019

Cisco Umbrella is an excellent first line of defense against a wide range of internet-based threats, whether users are on or off the corporate network. Depending on who you’re talking to in the decision-making loop, buyers have different security needs and concerns. For example, a security admin cares about implementing security policies and managing security solutions. A VP or CIO, on the other hand, needs assurance that a solution can prevent and respond to high-profile data breaches.
In this informative cheat sheet, you’ll not only discover various buyers’ needs, but you’ll also learn the top qualifying questions to help guide prospects to the appropriate Umbrella package.