The need for physical security in homes, businesses, and public places is as old as society itself. But physical security technology itself is constantly evolving, with new innovations emerging all the time. In such a dynamic industry, it’s important for value-added resellers (VARs) to continually assess their product offering in order to ensure that it is still relevant and effective for today’s security customers—and for those of the future.
Is your business falling behind the competition? If so, here are three physical security technologies to finally move away from:
1. Analog technology.
When it comes to analog physical security, it is officially time to rip off the Band-Aid and move over to IP. Analog systems simply can’t offer the range of benefits that IP provides, including higher-resolution video, more advanced feature sets, remote and mobile access, and greater scalability. And as more technology becomes network-enabled, your customers will quickly fall behind their own competition by sticking to analog.
In addition, many analog devices are reaching end-of-life throughout the industry, and many manufacturers simply aren’t supporting the technology with replacement parts or service. For some customers, it’s becoming more expensive to support these legacy systems than it would be to finally make the switch to IP.
For these reasons, 2016 is the time for those hold-out VARs to finally move away from analog. By fully embracing the potential of IP, you will attract new customers and position your company for success for years to come.
2. Proprietary systems.
As the move to IP-based technologies has accelerated, more customers have demanded open-platform systems that easily communicate with each other—even if they come from different manufacturers. Various groups in the security market are dedicated to establishing a common IP standard throughout the industry, a move that is already helping vendors, VARs, and end users alike.
Proprietary, or closed, security technology is not designed to easily communicate with other devices, which makes integration difficult or downright impossible. For the end user, this can cause their various security systems to be inefficient and glitchy, which can hinder security.
On the other hand, open-architecture systems integrate easily with each other, creating a stronger, more effective overall solution. End users are no longer locked into proprietary technology relationships with one vendor, so they—and their VARs—are able to seek out the best-in-class systems that will help them achieve their goals. As a result, the entire industry benefits, and the level of innovation throughout the market only grows.
3. Low-end technology.
As digital technology advances in all aspects of modern life, today’s security end users are demanding more advanced feature sets from their video surveillance, access control, and other systems. The majority of VARs are gradually moving away from the low-end technology of the past decades in order to embrace devices that include more advanced features, such as video analytics, network connectivity, remote management and access, and other tools that are helping improve security in facilities of all kinds.
Of course, not every device and system needs to be as high-end as possible. After all, many customers still benefit from a mix of technologies, such as an advanced IP camera system supplemented by a more affordable license-plate recognition camera. The key is to build your business around more advanced technologies as time goes on so that you position yourself as an expert on today’s leading security solutions.
Do these systems still play a role in your product offering? If so, how do you expect to phase them out of your business and encourage customers to begin incorporating more advanced devices?