Video walls represent one of the fastest-growing areas of the pro AV industry, and it’s only a matter of time before your own customers start expressing an interest in these high-impact displays. But considering all the video wall technology available today, what type of display is best for your customers?
Far and away, the LCD video wall is the right choice for most customers. Of course, there will be the occasional end user who still requests a rear projection screen or needs LED arrays or DLP tiles for a highly customized display. But today’s LCDs offer the best resolution for the price, plus a whole host of other features, making them ideal for most video walls.
Consider these top reasons you should recommend an LCD video wall for your customer’s business:
1. Better aesthetics.
LCD video walls are hard to beat when it comes to a seamless, modern-looking appearance and crystal-clear display. That’s because HD LCDs offer industry-leading resolution, and displays that are designed for video walls have thinner bezels—the frames around each screen—than ever before. The result is a high-impact display that looks like one cohesive unit, rather than multiple disparate screens tied together.
2. More dynamic content.
LCD video walls can offer a broader range of content options, simply because the displays are so versatile. Video, still images, audio, text and more can be piped in from a network computer, streamed from YouTube or Hulu, sourced from content providers and brought in from a variety of other sources. This helps to keep the content dynamic and relevant to the consumer.
3. Advanced features.
These days, video walls are all about interactivity. After all, it’s one of the best ways to engage consumers with a particular brand or product. So when you’re considering advanced features, keep interactive capabilities in mind.
Be sure that your customer is aware of some of the incredible advanced features that are available today:
Touchscreen interfaces: Enable users to scroll through product and wayfinding information, play games and engage with “infotainment” content
Gesture-recognition technology: Using Microsoft Kinect-like software, users can control various graphical elements on a video wall through gestures and body movements
Social media integration: Encourages users to share their thoughts, reviews and experiences through the video wall, providing an enhanced level of engagement to both the sharers and the viewers
Of course, the bottom line is one of the most compelling reasons to go with LCD. These screens have fallen significantly in price over the last several years, making them even more ideal for the multi-screen nature of a video wall. (After all, who wants to spend tens of thousands of dollars on the screens alone?)
As the price of LCDs continues to fall, video walls become a more viable option for a larger percentage of businesses. So be sure to keep them in mind for your customers of all sizes.
Have you seen a growing interest in LCD video walls in your own market? What types of customers are most interested in video walls so far this year?