DIY products have such a lure to end users. Not only do they promise to be quick and simple, they also boast huge cost savings—sometimes, as much as 50 percent or more—compared to professionally-installed devices.
In the world of digital signage, DIY is no different. End users looking for a high-quality digital signage system are best served by partnering with a value-added reseller (VAR) who has experience with pro AV. But with DIY digital signage growing in popularity—especially in smaller facilities—you might still receive some questions about that option, so it’s best to be prepared.
If customers are considering DIY digital signage, you have an opportunity to coach them about their options. For starters, be sure to emphasize the benefits of your services. And while you’re at it, tell them about some of the limitations of DIY.
Here are the top four reasons why your customer should avoid going the DIY route:
1. Poor technology selection.
One of the best reasons to partner with a VAR is the opportunity to benefit from their vast product knowledge. They’ve worked with digital signage in the past, and they know what works—and what doesn’t—in a wide range of facilities. With DIY digital signage, customers are pigeon-holed into a limited technology offering, which makes it highly likely their needs will not be met.
Broad technology choice is especially important for customers who require anything beyond a very basic digital signage system. If they want several integrated screens, a video wall, interactive or touchscreen capabilities, a device that is designed for outdoor use or 24-hour operation, or any other number of options, they’ll need a VAR to help them navigate the many product choices available.
2. Lack of ongoing support.
DIY digital signage is a bit like a store without a return policy. Often, customers install their own screens, realize the technology doesn’t quite fit their needs and then realize they’re stuck with it, or left to track down the manufacturer themselves.
A VAR, on the other hand, is invested in ensuring that a customer’s system works exactly as intended. Most offer some level of warranty and service and support contracts, which helps their customers rest easy that they’ll have support when they need it most.
3. Professional system design.
Of course, there are many customers out there who know quite a bit about digital signage. However, for the vast majority, system design (and installation) is going to be a challenge. Mistakes in the design and installation phase could lead to delays, frustration and added expense.
Customers who partner with a VAR enjoy professional system design, so they know that each component is going to work exactly as it should. In the end, this can save some customers significant time and money.
4. Increased complexity as the system evolves and grows.
For many digital signage customers, installing a system isn’t a one-time thing. Digital signage networks grow and evolve over time, as the facility’s needs change. The DIY route leaves customers alone in figuring out how each new component integrates and works with the rest.
Customers should partner with a VAR to ensure that their facility will have a system that meets its goals, without incurring additional expenses and delays from poor technology choices, design and installation mistakes, and lack of professional support.
What are some of the other problems you’ve encountered with DIY digital signage attempts? What do you tell your customers who are considering installing a system on their own?