For many value-added resellers (VARs), pro AV and digital signage are mutually exclusive technologies. Perhaps you want to be able to focus your energies on pro AV, without the added complication of digital signage. However, as the two markets continue to overlap, now is a compelling time to consider adding digital signage to your marketing strategy.
Here, we take a look at a few of the top reasons to incorporate digital signage into your business:
1. Digital signage is booming.
In the pro AV market, digital signage is consistently the fastest-growing technology segment—a trend that should continue for years to come. Experts expect digital signage to create nearly $24 billion in revenue by the year 2020, growing at a rate of more than 8 percent annually. This is an indication of overall demand for digital signage; the market growth is certainly there, and now is the time to add digital signage to your strategy.
Not only are digital screens being used by a larger number of more diverse customers, they are also falling in price. Today, a high-quality LCD display is available for only a couple hundred dollars, which is helping open the digital signage market up to end users of all sizes. As you visit with your customers in order to pitch other pro AV systems, it only makes sense to also offer digital signage, especially as prices continue to fall and the technology is within reach for all budgets.
2. Digital signage has something to offer nearly every customer.
The beauty of digital signage lies in its versatility. Solutions range from small, very basic screens to large-scale video walls with advanced software capabilities. Today’s customers operate in nearly every vertical imaginable, including retail, hospitality, healthcare, finance, the public sector (including government and education facilities), entertainment (such as casinos and concert venues), transportation, and more.
For all of these verticals, digital signage can offer significant benefits, making it an ideal fit for your marketing strategy, regardless of the types of customers who make up your base. This provides you an opportunity to leverage digital signage in a variety of ways, in order to meet all sorts of goals.
For example, your retail customers may require digital signage in order to help promote sales and improve customer service. Meanwhile, healthcare and finance customers may install digital signs in order to provide “infotainment” and reduce the perceived wait time. As you work with each of your customers, consider ways in which digital signage might benefit their business; you might be surprised at how readily you find a niche within each vertical.
3. Digital displays are a natural complement to other pro AV systems.
Best of all, digital signage will fit naturally into your other pro AV offerings. For example, digital displays are already required for video conferencing systems, and they work well with today’s advanced meeting-room technology.
If you’re already working with customers for smaller systems and one-off devices, be sure to ask them about their interest in digital signage. They may have never considered how the technology could greatly benefit their business.
Now that you understand why you should be selling digital signage, check out our Quick Start Guide.