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Want to Grow Your Pro AV Business? Focus on These Verticals

May 04, 2017

Want to Grow Your Pro AV Business? Focus on These Verticals

 The pro AV and digital signage market is big and growing. Industry research suggests that the overall revenue for the pro AV and digital signage market is expected to increase 7 percent in 2016. Much of that growth is being generated in the United States, Asia-Pacific and Europe. But within those regional growth areas, there are certain market verticals that are performing better than others when it comes to the adoption of pro AV and digital signage solutions.

Solution providers interested in maximizing the growth potential of your pro AV business will want to keep a keen eye on these verticals as the industry progresses in 2016.


Digital signage is starting to make headway in the healthcare sector as hospitals and other facilities seek to bolster communications with patients, visitors and employees. Healthcare digital signage systems are surfacing in lobbies, waiting areas, cafeterias and patient rooms, among other parts of a medical campus. In addition, some facilities are deploying digital signage systems for internal corporate communications.

The market is still relatively small compared with more mature segments, such as digital signage for retail and corporate. But when one considers that people waiting in a healthcare office of any kind are a captive audience and there are more than 500,000 healthcare facilities in the U.S. alone, it's easy to imagine the revenue potential.


Lately, the hotel industry is increasing the visibility of digital signage and making those screens the centerpiece of a visual campaign that reaches consumers from the moment they enter the lobby. Digital signage provides everything from directions for incoming visitors to stand-alone kiosks with touchscreens that en­able guests to check in on their own.

In the highly competitive hospitality vertical, pro AV and digital signage are considered difference-makers in a hotel’s ability to effectively deliver information, generate the "wow" effect and gather valuable feedback from guests. That feedback is considered pivotal as it is used in order to mold and tweak hotel operations and profitability.


Indulge in a takeout meal (as many of us undoubtedly do) and it's almost impossible to avoid noticing that most leading quick-serve restaurant (QSR) brands have already embraced pro AV and digital signage in one form or another.

In the last few years, there has been a tremendous development in the way the QSR industry operates. Traditional printed menu boards are being replaced with digital menu boards. QSRs  are using the technology for automating inventory control, ordering, suggestive selling and reducing customers’ perceived wait time at the counter.

One recent report indicated that for a QSR making approximately $1 million per year, sales will increase more than 5 percent, and the investment will be paid off in less than two years if the restaurant adds just one screen.

QSRs are also transforming the way they do business as counter staff become supplemented with self-order kiosks and tabletop devices allow customers to order and pay without having to leave their seats.


Digital signage has become part of the transportation industry as easily and as seamlessly as the check-in kiosk. Anyone who has flown recently has probably noticed digital signage informing passengers of arrival and departure times or directing travelers to the proper gate while providing news and weather information about the local area.

As digital signage becomes more of an integral part of our travel experience, it opens up a host of new business opportunities. Once on the plane, seatback screens advertise products and services in addition to keeping us entertained while in flight.  

Fliers can choose from a number of entertainment options, and those subway and bus terminal screens carry a variety of messaging that can generate additional revenue.

In a service disruption or worse?a crisis situation—those same screens can carry information that can minimize traveler confusion and help ensure safety.

Have you seen an uptick in requests for pro AV and digital signage from these verticals lately?