Video wall technology has come a long way in the last few years. Not long ago, video walls were much less common, and their appearance and content were a lot less advanced than they are today. For value-added resellers (VARs), that fast evolution means more opportunity to sell video wall solutions to a broader swath of customers, in all types of verticals.
This year, we’re seeing even greater interest in video wall technology, especially as display prices continue to gradually decline. For your customers that are considering a super-sized display, be sure to remember these eight key trends:
1. Social media integration
In today’s highly connected world, consumers love the opportunity to share their experiences via social media. That’s why so many businesses are incorporating social media integration into their video walls. With these capabilities, end users can see their social media posts, videos, and photos displayed on the big screen for everyone to see—a fun feature that has seen huge success in retail, sports venues, hospitality, gaming, and other markets.
2. Touchscreen and gesture-control interactivity
One great way to ensure that a video wall is effective is to make it highly interactive. Consider ways that touchscreen and gesture-control interfaces might be used to draw the end-user into a game or a virtual shopping experience. VARs are getting highly creative with these types of interactive displays, which are becoming especially popular in shopping malls, museums, and higher-end boutique stores.
With advanced features such as social media integration and interactivity, video walls now allow your customers to collect valuable information on the end-user. This can help improve the effectiveness and relevance of the content on the display, as well as marketing and advertising efforts.
4. Unique shapes and designs
LED modules are more flexible than ever, thus allowing VARs to design video walls in all shapes and sizes. For inspiration, do a quick online search for “unique video walls.” You’ll find super-sized screens, strips of LEDs, video walls that wrap around buildings, and more.
5. Mobile management
Your pro AV customers are just as reliant on mobile technology as you are. A growing number of video wall customers want to be able to use their mobile devices to engage with their displays, whether by updating content, changing display schedules, or simply turning the device off and on at specific times. Look for a content management solution that has a robust mobile integration, and your customers will benefit from greater flexibility than ever before.
6. Thinner displays
When trying to find the ideal location for a large-scale display, traditional video wall technology has its limitations. Many screens are quite thick—and that doesn’t even take into account the necessary mounting hardware. In certain environments, this creates functional problems and can even be in violation of the American with Disabilities Act.
Luckily, newer video walls are thinner than ever before, and they feature off-board hardware. Many displays can be serviced from the front thanks to innovative designs. These features all converge to enable new video walls to be installed almost anywhere—even if space is limited.
7. Energy efficiency
Sustainability is a top concern for a growing number of businesses, and your pro AV customers are always looking for ways to save on their energy costs. New innovations in digital signage technology are helping to positively impact the bottom line—even in video wall installations.
For customers looking to be environmentally friendly, look for video walls that use energy-efficient LEDs to keep power use to a minimum. This is especially important for clients that will operate their video walls for 18 hours or more a day.
8. Disappearing bezels
Bezels—the frame around a digital screen—continue to shrink as display technology advances, which allows for more impactful video walls than ever before. Today, designing a video wall that is virtually seamless using multiple LED displays is possible. Or, you can opt to install a single large LED to achieve a truly fluid design.
What are some of the other big video wall trends that you’ve seen this year? What do you think will take hold in 2016?