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Video Wall Software Terminology VARs Should Be Able to Explain

June 11, 2017

Today’s video wall software is capable of some incredible things. However, this high level of advancement also means that the software is becoming more complex than ever before.

As a value-added reseller (VAR), you can help guide your customers through the sometimes confusing landscape of video wall software to make sure they fully understand how to make the most out of their system. Here are some of the more common video wall software terms, and what they mean for your customers:

1. Calibration.

During calibration, you will ensure that the video wall software displays content exactly as expected. You’ll run the system through several rounds of testing, making sure that the images are stretched across the entire video wall properly, that colors and black/white looks accurate, and that all sources of content show up they should.

As any VAR knows, technology can be finicky, and sometimes it doesn’t work as expected. Before your installation is complete, be sure to test each and every component so you can rest easy knowing your customers received exactly what they needed.

2. White point.

White point refers to how accurately the video wall software recreates true white colors. This is often one of the starting points in color calibration; once the white point is adjusted to fit your customer’s needs, you can check the other colors, as well as the display’s contrast and intensity balance.

3. Playlists.

In the video wall market, playlists help an end user control what the video wall plays, and when--much like playlists on your MP3 player. Video wall software should provide the customer with plenty of flexibility so he or she can create a wide range of playlists that automate the playback of content. Not only does this make the customer’s job easier; it also helps ensure fresh, relevant content at any time of day.  

4. User interface.

In any software program, the user interface is the platform that your customers will use to schedule content, troubleshoot, view any metrics that are being tracked, and more. For your smaller customers—and those who are new to video walls—ease-of-use will be a priority, so be sure to look for a simplified and intuitive user interface.

Larger customers are more likely to have a dedicated team to oversee the video wall technology, so ease-of-use might not be as big of a sticking point. Regardless of their level of expertise, be sure that each person who will be operating the video wall software knows the basics before your work is done.

5. Drag-and-drop control.

This type of control is becoming increasingly popular for all kinds of software systems, including video wall technology. Drag-and-drop control works much like your computer desktop, relying upon graphic elements to enable the user to schedule content, change up the display and more.

Usually, drag-and-drop software is going to be the easiest for your customers to learn, since they’re likely already using it in other systems. For your smaller video wall customers, this will likely be the best choice.

6. Senders.

A “sender” is a real-time replica of any network-attached computer’s screen, displayed on the video wall. It’s much like the “share screen” option in Skype or GoToMeeting, but instead of sharing your screen with a single user, you’re sharing it with the entire video wall audience.

Senders can help add an additional layer of content to a video wall. In addition to streaming content, videos and social media posts, senders provide your customers another rich source of content, as well as added flexibility in content creation.

7. Cloning.

When content is “cloned,” multiple copies of it are displayed in various places on the video wall at the same time, which can create some interesting and very impactful imagery. Depending on what the customer wants to achieve, each piece of cloned content can be a different size and color, with unique position and effects.

What other software terminology have you encountered while working on video wall projects? How challenging would you say video wall software is to learn?