Video wall displays are big business in the digital signage world right now, and the market is expected to remain strong for the next several years. According to a recent report by FutureSource Consulting, video wall growth is being driven by an increase in the number of applications for the giant displays, as well as new products that feature super narrow bezels and can be used in a wider range of installations.
As video wall technology advances, and a growing number of end users seek to install it, value-added resellers (VARs) have an exciting opportunity to quickly grow the video wall segment of their business. Get started by understanding some of the basics of digital signage video wall displays:
What is a video wall?
Video walls are a type of digital signage that consist of multiple LCD or LED panels, DLP tiles, computer monitors or even projection screens. Most of today’s video walls are comprised of LCD or LED panels, joined together to form one large screen.
Years ago, video walls were simply just large-scale digital signage: a way to stretch a single piece of content across an entire wall. But today, video walls have incredible capabilities that put them in their own class of digital signage, such as advanced content options and remote management features.
Where are video walls used?
These large, eye-catching displays make them ideal for a wide range of industries and installations. These days, video walls are popping up in a surprising number of locations, including retail stores, hospitality venues, outdoor advertising, stadiums and concert halls, transportation locations, and even police and security control rooms.
Video walls are a great option for customers who require a large-scale display but want to avoid a single large screen. Single screens limit the size and shape of the display, often can fall short in pixel density and can be cost-prohibitively expensive.
What types of hardware and software do video walls require?
With the right hardware, video walls can be built in nearly any size and configuration your customers can imagine. Most often, a video wall is a rectangle of LCD or LED screens, but a growing number of creatively-shaped video walls are emerging around the world.
Beyond the screens, each project will need a video wall processor, which directs the content to the appropriate screens at the appropriate time to correctly display the images and video. Video wall processors are available at many different price points, all with very different feature sets. Be sure to opt for a processor that is able to handle the number of screens in each particular installation.
Some newer video wall technology is “software-centric,” which means all it needs is an ordinary PC, digital screens and networking equipment to operate.
What unique considerations go into video wall projects?
One of the biggest considerations is bezel width, which refers to the width of each display’s frame. Modern video wall displays have increasingly narrow bezels, which creates a smaller mullion, the gap between areas of active display. The result is a more fluid, more seamless video wall display.
In addition, the content for video walls is much different than that of smaller-scale digital signage. Be sure to take the large scale into account when designing video, text and audio for a video wall.
What has been your experience with video walls so far? Are your customers more open to the idea of large-scale signage than they previously were? What steps are you taking to become more familiar with video walls?