Each year, exciting new innovations emerge in the pro AV industry that get customers, value-added resellers (VARs) and end users talking. Over the last few years, BYOD and mobile have definitely become hot topics in the market; but what are they, exactly, and how do they relate to pro AV?
Pro AV, BYOD and mobile will only continue to grow in 2015 and beyond. So now is the time for any VAR to fully understand the relationship between the three—and what they mean for your business.
As you probably already know, unless you’re new to the market, pro AV refers to any audio or visual device or system used in a commercial capacity. For example:
- Corporate video conferencing systems
- Digital signage in restaurants and retail stores
- Wayfinding kiosks
- Touchscreen displays
- Video walls
Likewise, mobile capabilities are fairly straightforward. A growing number of consumers and workers have a smartphone and a tablet. In fact, a 2014 Nielsen report found that each U.S. household has an average of four mobile devices.
As a result of our growing mobile presence, BYOD has emerged as a growing trend in retail, hospitality and corporate environments. The acronym stands for “bring your own device.” With BYOD capabilities, a business enables its customers or employees to leverage their own smartphone or tablet for common tasks, such as email and texting, and more advanced tasks, like interacting with a digital whiteboard or integrating their social media feeds on a public screen.
Many mobile and BYOD capabilities fall under the ever-expanding pro AV umbrella, because they are used to help organizations foster communication and understanding. And mobile is closely related to BYOD, because as mobile capabilities grow, BYOD becomes increasingly common.
In 2015, a growing number of your customers are likely to become interested what BYOD and mobile can do for their business. Consider some of the most common ways these capabilities are being leveraged today:
- For mobile marketing using platforms such as near-field communication (NFC) or iBeacons
- To engage with consumers and event attendees using interactive digital signage and their own mobile devices
- To enable more seamless communication and collaboration within an organization, through chat and texting, email, interactive whiteboards, etc.
In the coming years, BYOD and mobile will only continue to grow, and organizations will begin using the technology in even more innovative ways.
These platforms have the potential to become a significant part of your product offering. As consumers and employees become increasingly reliant upon mobile technology, these trends will only continue to grow in popularity. It’s important that you understand how these types of advanced pro AV systems work together.
Get ahead of the curve by familiarizing yourself with BYOD and mobile capabilities now. For your more complicated installs, consider partnering with a qualified IT professional to handle the back-end details and ensure that each device and system works as expected.
Are BYOD and mobile already a part of your pro AV offering? If so, where are you seeing the most growth? If not, do you expect to add them to your business any time soon?