The retail vertical has traditionally relied on providing some sort of immersive experience in order to attract customers, make sales and encourage repeat business.
This has held true since the time when early brick-and-mortar retailers like Macy’s rolled out their multi-floor “department store” concept decades ago and continued later on with the advent of the suburban shopping mall, complete with food courts that provide every incentive to shop and dine for hours at a time.
Later, retailers upped the ante by paying more attention to lighting and music as a way to create entertainment-like, immersive environments for customers to enjoy while they sampled store merchandise.
Today, retail is undergoing some of the most significant changes in the sector’s history whereby customer-facing technologies like digital video walls are quickly becoming the go-to solution for attracting customer attention in this fast-paced vertical.
Some recent examples of the most innovative video wall solutions in retail follow:
Although not a true video wall, in the sense that it was not made up of traditional LCD screens, Samsung’s recent effort at Europe’s annual IFA consumer electronics show was certainly eye-popping (if not ear-popping as well, depending on ring tones). In an impressive show of the latest mobile technology, Samsung set up a video wall made up of 238 Galaxy Edge phones. At full retail price of $700 to $800 per phone, this video wall was not only impressive but costly, ranging from $167,000 to $190,000 for devices alone.
Image Source: http://arstechnica.com/gadgets/2015/09/ifa-2015-a-messy-jumble-of-4k-tvs-smartwatches-and-troubled-iot-devices/
British retail giant John Lewis is using cutting-edge digital signage technology that makes use of augmented-reality software to deliver immersive, interactive experiences for its customers at two of its central London stores.
Augmented reality combines live video with animated elements to create a semi-virtual world for the viewer to interact with.
A marker outside a store window invites people to stand in front of a 3x3 ft high-resolution video wall. When this happens, sensors switch to live video of the person outside, who is then surrounded by four themed animated characters who emerge from the ground.
The intention is a whimsical sort of entertainment that hopefully encourages the viewer to venture inside the store and buy something.
Image Source: http://marcommnews.com/john-lewis-unveils-ar-campaign-for-samsung-smart-tvs/
Attack of the 40-Foot Video Wall
“Moderation is a fatal thing. Nothing succeeds like excess,” said Oscar Wilde. Taking a page right out of Wilde’s canon, Microsoft’s first flagship retail store, located on Fifth Avenue in New York City, features a 40-foot-tall video wall that Microsoft refers to as a “culture wall.”
Playing off of New York City’s rich history as a haven for avant-garde artists, the 20-foot-wide video wall displays slides of non-commercial artistic images. But as if that weren’t enough, inside the store, there’s another, 30-foot-tall video wall featuring Microsoft products.
These are just a few examples of how the retail vertical is not only embracing video wall solutions for sales, repeat-customer business and branding but actually leveraging the artistic capabilities of this rapidly evolving technology.
Image Source: https://news.microsoft.com/features/microsoft-opens-first-flagship-store-vibrant-space-showcases-best-in-innovation/#sm.000000bklmktg48f2exeptdss38c6
For additional examples of video wall solutions, check out 5 Real Life Examples of Amazing Video Wall Solutions.