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The Importance of Adding a Human Touch to Collaboration Technology

March 29, 2017

Today’s collaboration technology is simply incredible: Highly advanced, easy to use and lightning-fast, it can connect people and display information more effectively than ever before. However, when working with the dizzying array of modern collaboration technology, it’s important to remember the most important piece of the collaboration puzzle: the human element.

When working with a collaboration customer, how often do you ask yourself if there is enough of a human touch to the system? Are you seeking out technologies that enable close collaboration and an immersive experience by improving human-to-human interaction? Or are some of your systems actually removing the human element and leaving the participants feeling overly isolated?

It’s worth noting that the No. 1 goal of companies looking to upgrade their meeting rooms’ AV equipment is to improve meeting dynamics—to better connect people and enable collaboration. This goal isn’t only achieved through the latest and greatest technology; it’s also important to ensure that there is a human touch in each and every collaboration device and system.

Why? There are several key reasons for emphasizing the human element in your collaboration systems:

Improved immersion.

Adding a human touch to a collaboration solution actually helps participants feel better immersed in it. It can be distracting and off-putting when a system feels overly high-tech and inaccessible. By looking for solutions that focus more on mimicking seamless face-to-face interaction, and using collaboration technology more as a complement, you will hone in on a system that allows for more natural communication, which greatly improves immersion.

Envision a meeting room or event hall that allows natural interaction, but optimizes it with the addition of quick and easy information-sharing technology. In this setting, the emphasis is on the human element, rather than the technology, which helps people feel immersed in the experience, rather than feeling apart from it.

A higher level of collaboration.

Collaboration technology should enable participants to view relevant information on high-quality projected displays and easily share ideas, without complicated set-up or long wait times. But when collaboration technology is difficult to use, overly complicated or slow, it strips away the benefits of the human element and feels stifling.

After all, collaboration technology is all about sharing ideas with other people. It makes sense that the best way to foster collaboration is through devices and systems that allow the most natural, seamless communication and information-sharing possible.

A focus on people also enables easier, more seamless collaboration with remote employees. About a third of corporate employees work from home, or while on the road, at least one or two times a week. These remote workers need to be able to effectively collaborate with their colleagues in the office and in other locations across the country and around the world. And the better a system can mimic face-to-face communication, even for remote workers, the more fruitful collaboration will be.

Optimized customer interactions.

If your client is using collaboration technology in order to interact with its customers, business partners or potential investors, a human touch is even more vital. It makes a person feel that his or her time is being valued, and it helps the presenter get his or her message across more effectively. A human touch also allows for easier question-and-answer sessions, because communication is more seamless and natural.

Think about the last time you called the customer-service line of a large corporation, but you weren’t able to get an actual person on the phone. Such an experience leaves a person feeling frustrated and sometimes even angry.

On the other hand, true human interaction can actually optimize customer service, improve the customer perception of a company and even maximize brand loyalty. That’s because people are naturally drawn to individuals and organizations that make them feel heard. And in most cases, person-to-person interaction is the best way to achieve it.

Do you feel your current collaboration technology offering includes enough of a human touch?

Resources
http://time.com/3858309/attention-spans-goldfish/
https://www.barco.com/en/News/Post/2013/7/1/Meeting-room-of-the-future-survey-the-results
http://www.gallup.com/poll/184649/telecommuting-work-climbs.aspx