Projection mapping has been around for a while now, but like most technology, it has dropped in price while the hardware and software have become more powerful. Today, it’s easier than ever to get into the projection mapping game—whether just dabbling with an entry-level solution or going all in with a robust feature-rich offering. If you’re seeking a Pro AV differentiator
for 2021, it’s time to closely examine projection mapping.
What is projection mapping?
Projection mapping consists of taking a 2D image or video and fitting it precisely on or around a real object (from small objects to buildings) using a projector or projectors with edge-blending capabilities. The results can be extremely eye-catching, which is why many industries have shown interest.
Why should you offer projection mapping solutions?
According to the latest research from Fior Markets, the global projection mapping market is expected to grow to nearly $7.8 billion by 2026 at a 22.2% CAGR. Few technologies in the Pro AV space can boast such an increase.
Projection mapping software features
Your exact needs will depend on the application, but consider the following:
- Compatibility with your preferred projector's make and model
- Tools and wizards to aid in the selection and mapping of objects
- The ability to chain together multiple projectors for one large projection
- Access to an extensive library of visual effects
- The ability to import your own videos and images as effects
- The ability to apply depth-based effects
- The ability to synchronize visual effects with audio
Ideal projection mapping applications
Learn more about projection mapping
- Retail—Projection mapping can be used to create ads and in-store entertainment that draws in customers and keeps them engaged.
- Arts and entertainment—Art galleries, museums and music concerts often use cutting-edge Pro AV to engage with attendees.
- Automotive—Auto manufacturers invest a lot in promoting their latest models. Launch events use projection mapping on large building surfaces or project animations and other dynamic visuals on a car.
- Hotels and casinos—Hotels and casinos spend money on Pro AV solutions that provide a “wow” factor and attract visitors. Projection mapping typically uses the sides of buildings to create evening spectacles.
- Sports—Playing surfaces, whether the wood of a basketball court or ice of a skating rink, are ideal for large-scale projections.
Hardware and software-wise, projection mapping is a snap and will typically result in a 25% upcharge to customers. It’s creative, which will be your biggest challenge—but also your biggest potential profit center.
If you need assistance getting your projection mapping solution up and running, contact Tom Jones
, Ingram Micro’s Pro AV expert. Additionally, don’t overlook Ingram Micro’s complimentary Pro AV design service, built to help ensure your projects are a hit with your customers.