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Pro AV Tips: Choosing the Right Video Wall Solutions for Your Customers

November 02, 2017

A quick Google search for “video wall technology” yields a mind-boggling 18 million results. With so many different systems available on today’s pro AV market, how can a value-added reseller (VAR) possibly find the best solutions for the VAR’s customers?

Related: 5 Questions Your Customers Still Have About Video Wall Solutions 

The key is to home in on those features that are most important to AV customers. By focusing on those traits that will truly determine the success of a video wall installation, you will be much better equipped to identify the right solutions for each application.

To get started, consider these five tips to choose the right video wall solution:

1. Remember the end goal.

Throughout any AV project, it’s important to remember your customer’s end goal. Why are they investing in the technology? What result are they hoping to achieve? Whether their goal is to increase sales, improve brand recognition or something else entirely, be sure to keep it in mind at every stage of the project.

This rule of thumb is particularly true of video walls, because these projects can easily run several thousand dollars or even tens of thousands of dollars. Once you start selecting technology, it can be costly and time-consuming to change gears. So keep that goal in sight.

2. Start with the environment.

As you begin each new project, be sure to fully understand what you’re working with in terms of space, ambiance, lighting and other environmental factors. Before you even begin the design process, visit the installation site, take measurements and photos, and note any potential challenges.

The solutions you choose will vary greatly depending on factors such as indoor or outdoor location, amount of ambient light, physical dimensions of the space and more. In the beginning stages of the project, these unique traits will help guide your design.

3. Let the budget lead you.

Of course, your customer’s budget is an important consideration. This figure will help you determine the specific solutions you select, as well as the feature sets they offer.

While every customer may want a top-of-the-line video wall with a seamless display and exciting new capabilities, in reality, most will not need the latest and greatest. Luckily, there are video wall technologies available for every possible budget. Familiarize yourself with quality solutions at every price and you’ll be able to easily design a system for any budget.

4. Think through content management.

Consider how your customer will develop and deliver content for the video wall. Will they create and upload it themselves? Or will they partner with you or a third-party content creation firm? Does the customer have tech-savvy employees who will be comfortable managing the display?

How your customer will use the video wall, and whether or not they have resources to dedicate to its ongoing management, will help determine the type of processor you select. Some displays require complicated (and expensive) processors, while onboard processors offer simpler, more user-friendly operation. Be sure to match the processor to each customer’s true needs.

5. Consider scalability.

Some customers may install a simple video wall and use it as-is for the next 10 or more years. But other companies will experience ongoing growth and change, and their displays will likely need to evolve along with them.

That’s why it’s important to consider how simple and cost-effective it will be to expand or upgrade a given video wall solution. Select flexible, easily integratable technology. For your most dynamic customers, look for modular, software-based solutions, which make upgrading or replacing individual components easy.