In the United States and around the world, there’s no denying that healthcare is a growing industry. Total global health spending is expected to grow by more than 5 percent year-on-year through 2017, according to a study by Deloitte. And as more patients require healthcare services, hospitals and clinics are stepping up to the task.
Healthcare is a field of enormous innovation, so it’s no surprise that the industry embraces new technology with open arms. Pro AV and digital signage have long been incorporated into healthcare facilities, but only now are they truly reaching their full potential. As a value-added reseller (VAR), you have the opportunity to tap into an incredible amount of business in the healthcare market.
Both pro AV and digital signage have evolved in the healthcare market over the years. Beyond the typical wayfinding and waiting room “infotainment,” several new use cases have emerged that might pique your interest:
1. Automated patient check-in.
In some of the busiest hospitals and clinics, digital signage is helping to streamline and expedite the patient check-in process. Using digital screens and specialty content management software, staff members can easily check patients in, collect and verify information, and provide estimated wait times, which helps to ease the workload of front-desk employees.
2. Improved communication and collaboration among staff members.
Doctors, nurses and administrators traditionally use whiteboards and charts to communicate information about a patient’s health. Today, a growing number of healthcare facilities are incorporating digital signage, tablets, video conferencing, projector systems and other digital devices to streamline communication, improve collaboration, keep staff members in touch with remote colleagues and unify each patient’s data onto the facility’s broader network.
3. Digital donor walls.
Most healthcare providers set aside space in their facility to honor donors. Now, many of these donor areas are going digital in the form of high-impact video walls and other digital installations. For healthcare facilities, this enables immediate updates, as well as more dynamic content, which helps to make the donor wall truly special.
4. Targeted digital content.
By providing more relevant information to patients and visitors, their comfort level is maximized and the perceived wait time is minimized.
Today, more hospitals are streaming targeted information and entertainment into various parts of the hospital, according to patient and visitor demographics. For example, patients in the surgery center might see news and health-related content, while those in the maternity wing might receive cartoons and family health segments.
5. Expected wait times.
Many hospitals and clinics have had success with using digital signage to let patients know how much longer they have to wait. The result is often calmer, less stressed patients, which helps leave staff members free to focus on other important tasks.
6. Real-time notifications.
Certain healthcare facilities have even adopted pro AV technology that enables them to push real-time updates to friends and family members of patients who are in surgery or in labor. For example, individuals can be notified when there is a change in the patient’s status or if they should call the hospital. This helps ease the burden and the stress of long wait times for visitors, even enabling them to leave the facility for periods of time if necessary.
What other exciting new use cases have you seen for pro AV or digital signage in the healthcare realm? What at some of the most innovative ways that you’ve used the technology?