Video walls are among the most exciting projects for any value-added reseller (VAR). Not only is the technology new and innovative, the resulting installation is about as high-profile as digital signage can get. That makes video walls one of the best ways to showcase your work for untold numbers of people to see.
However, video wall installations can certainly present their own unique challenges. In the design phase, it’s important to keep several key obstacles in mind—or they might come back to haunt you later.
When designing a video wall solution, be sure to avoid these five common pitfalls:
1. Going low-budget on the processor.
The video wall processor has a huge effect on the success of your display. Much like a computer processor, it determines how quickly and seamlessly the video wall displays content. So you’ll want to look for a high-quality processor—even for customers with limited budget.
Do a bit of research on image upscaling/downscaling, color reproduction, and processing speeds. Depending upon how your customer will be using their video wall, these are the factors that will make or break the success of your processor and the video wall itself.
2. Getting lost in the details.
Video wall installations are big projects, and it can become easy to not see the forest for the trees after a while. As you work on deciding things like LCD brands, processor, content, installation hardware and configuration, and more, always be sure to keep the end goal in mind.
Continually remind yourself of your customer’s goals for this project: whether they are looking to increase sales, improve brand recognition, promote a certain cause, or inform the public. Is each element of the installation still helping you get there? Then you’re on the right path.
3. Not prioritizing ease of use.
Your video wall customers will likely be changing their content and settings weekly or biweekly—some might even customize content depending on the day. So it’s important that they can quickly and easily access and navigate the display’s content management system, without causing too much headache.
Ease of use is especially important for your smaller customers, since day-to-day management of the display will likely be assigned to a lower-level employee. For their sake—and to prevent a barrage of support calls—choose simplicity when it comes to content management.
4. Running wild with advanced features.
Today’s video walls include some very exciting capabilities, such as multi-user touchscreens, smartphone integration, and even 4K resolution. But all of these advanced features aren’t going to be the right fit for many customers.
For many, the high-impact nature of a large-scale video wall will be plenty; for others, one or two advanced capabilities might be a good fit. The key is to listen carefully to your customer’s goals, and keep budget top -of -mind. That way, you’ll design a display with features that fit their needs—without beinggetting swept up in the hype of the newest innovations.
5. Using closed, proprietary technology.
Today, pro AV is all about open-architecture devices that can easily integrate with other technologies. Gone are the days of customers being locked into proprietary technology relationships. This not only benefits them; it also gives you the opportunity to help them grow their video wall installation in the future as their needs change.
What challenges have you encountered with your early video wall installations? How did you work around them?