We truly have arrived at the day of digital signage: The technology is now expected to grow at a rate of 8.9 percent over the next six years, according to a March 2014 report by Markets & Markets.
For value-added resellers (VARs), that means the coming years will mean more business, increased competition and greater innovation than ever before. Luckily, there are plenty of fantastic digital signage examples out there to help serve as inspiration for both VARs and end users.
As in many other industries, imitation is the most sincere form of flattery. When designing a digital signage network, stay tuned to the latest examples on Digital Signage Today, InfoComm and industry other sources for the latest and greatest. (As an additional benefit, learning from others will help you to avoid common mistakes and stick to best practices.)
To get your creative juices flowing, here are our top 7 recent digital signage examples:
1. Artemis Racing Digital Experience
When the America’s Cup came to San Francisco in 2013, a digital signage solution helped to bring fans as close as possible to the non-stop action of every race.
The Artemis Racing team worked with designers to create a VIP facility that included state-of-the-art digital signage, capturing every moment of the thrilling event. Click here to see how the sleek and stylish facility used digital signage to replicate the excitement that the Artemis team experiences during every race.
2. Video Wall at Risk Management Services
This unique 8x3 installation of 46-inch Samsung LCDs was designed and installed by Tru Technical Partners in Newark, Calif. The client wanted a custom-built video wall for their new facility, but it needed to fit in with the rest of the lobby. Tru Technical worked with architects to design a special marble enclosure for the video wall, along with custom lighting and sound.
Today, the video walls welcomes visitors with company information, sunrises and sunsets from around the world, movies, sports, news and more. Employees can also use the wall to play Nintendo Wii during a three-hour window each day.
3. Time Warner Cable’s Digital-heavy Flagship Store
Time Warner Cable’s new Flagship Experience Store in New York City is like a digital signage playground. It includes an enormous video wall, interactive product demos, a digital fireplace, several large 21-inch tablets combining product learning with Internet browsing, multiple five-screen video walls and smaller signage tablets, which help Time Warner sales associates walk customers through service offerings and features. The store is a great example of digital signage serving multiple roles at once.
4. Interactive Pirates at Australia Shopping Mall
Mt. Ommaney Shopping Centre, located in Brisbane, Australia, recently used digital signage to bring animated children's characters to life for shoppers and their children. The interactive augmented reality system combined a small LED screen, webcam, video and animation to bring characters to life.
The light-hearted experience let kids challenge a pirate to a duel, swim with fish or fight off a lion, live and on-screen. Then, officials shared those in-mall experiences across the company’s social media feeds.
5. High-tech Pennsylvania Sports Complex
At 700,000 square feet, the Spooky Nook Sports Complex is the biggest indoor sports facility in the U.S. and home to the U.S. Field Hockey Team. Not surprisingly, officials at the Pennsylvania complex required digital signage for a variety of tasks, including wayfinding, digital menu boards, advertising, broadcasting events and more. All told, the facility now includes several hundred digital displays.
6. Patient Information in Growing Canadian Pharmacy Network
Remedy RX, one of the fastest-growing pharmacy networks in Canada, recently adopted a digital signage solution company-wide. The system displays information on times and schedules, vaccinations, home delivery services and other health information to customers who visit each pharmacy.
Since Remedy RX is leveraging digital signage software as a service, and content is managed by the service provider, all the end user has to worry about is updating the information from time to time. That makes this deployment a fantastic example of minimal effort and big payoff.
7. High-profile LED Auto Dealerships
Digital signage is increasingly being used at auto dealerships, where the dynamic displays can help owners communicate monthly, weekly or even daily specials. Bill Cole Automall in West Virginia uses a large LED sign much like a TV commercial, according to Digital Signage Today. The result? Eye-catching video that changes frequently in order to keep customers interested—and a reduced advertising budget.
What are some of your favorite digital signage examples from the last year? Have you encountered anything notable outside of your role in the industry; for example, when shopping or visiting a busy city?