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Now is the perfect time to sell video walls

January 30, 2017

Now is the perfect time to sell video walls

In our own day-to-day experiences, we’ve all come across video walls. Indeed, we’re seeing them more and more in a variety of implementations. Whether you’re cruising down the Las Vegas strip, waiting in an airport or shopping in the local mall, we encounter video walls everywhere. There are reasons for this proliferation, and it’s these reasons why you should consider adding this technology to your line card.

Looking back, video walls have been around for years. However, they really started to gain popularity when the top tier LCD manufacturers (the ones we commonly think of when it comes to our flat screen TVs) came out with large format commercial-grade monitors that were affordable. The lower price made it feasible to take more than one monitor and put it with others to make a large wall display.

As prices have continued to drop, technology has improved—screens have gotten larger, bezels have shrunk, and it’s easier than ever to configure these screens. Indeed, both the software and hardware have improved.

Software, hardware improvements

From a software standpoint, CMS providers now take into account the desire for video walls. Many have templates that make it easier than ever to produce content that displays well across multiple displays.

Hardware has seen vast improvements as well. The on-screen menus of these commercial displays have video wall settings that allow you to configure where the screen appears as a piece of the overall wall. In the past, you’d need pricey external processors to split the video.

Mounting manufacturers also have made it easier than ever to align screens on a wall. Mountings come ready to be joined for wall configurations; all you need to do is slide in the monitors and plug them in. Scissor mounts allow monitors surrounded by others to be serviced without having to remove or disrupt surrounding monitors.

Video walls: low-hanging fruit

All of this creates an amazing sales opportunity for VARs. First, the technology can be placed in pretty much every vertical where information needs to be displayed publicly. The retail vertical might be the lowest-hanging fruit for these types of solutions. Retailers want to draw customers in, which is what video walls inherently do. The Apple Store is a prime example of how video walls can be used to help create a customer-centric atmosphere.

Second, video walls tend to be very profitable when you include all the features and services. Video walls are a solution sale that require hardware, installation and content. These services are simply more profitable than most others.

Finally, it’s easier than ever to get involved with this technology. If you’re an IT VAR who has no experience in video walls, there’s no need to feel intimidated. Ingram Micro and the relevant vendors are extremely knowledgeable about video walls and can lend assistance. With advances in the technology and very little help, it’s now possible for a VAR new to the technology to create something truly dazzling—and increase revenue.