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Not your home TV: How to choose the right screens for hotel guest rooms

February 15, 2017

The average person may not take much notice of the television that sits in their hotel room. At first glance, it appears to be just like the TV they have in their own home or something they might just buy off the shelf at their local big box department store.

How wrong they are.

The truth is, the average consumer-grade TVs can’t hold a candle to the feature-rich televisions being used at the hospitality level. Not only are the commercial-grade TVs developed especially to respond to the needs of the hospitality market, they’re also equipped with features that hotel owners can leverage to create new revenue streams.

Here are 3 good reasons why solution providers should choose upgraded hospitality TVs over the consumer-grade versions:

  • Tough enough: Smart TVs used in hospitality can take more hours of operation than consumer-grade models.
  • Breathe easier: Commercial-grade TVs have longer warranties than consumer models, so your customers enjoy more peace of mind.
  • Total control: Using centralized management software, hoteliers can allow guests to:
    • Make reservations in their restaurant
    • Schedule a visit to the spa
    • Open and close drapes
    • Adjust the room temperature
    • Check out

Not only do hospitality-ready smart TVs make more sense, they also make more money for your hotel customers by allowing them to sell advertising space to local businesses.

As good as all that sounds, having a smart TV in every guest room was once out of reach for many small-to-midsize hotel owners.

Up until recently, only 1 out of 5 hotels offered smart TVs for their guests. Why so few? Because getting them to work as advertised required Ethernet, and the idea of replacing all the coaxial cable on their property was not only disruptive, it was cost-prohibitive.

All that is changing now that newer models—like Samsung’s 694 Series—can operate over coaxial networks. So, now hoteliers can install smart TVs without all the cost and headache of IP/Ethernet rewiring.

Plus, the smart TVs in Samsung’s brand new series feature an all-in-one-modem solution that uses embedded DOCSIS 3.0 (Data Over Cable Service Interface Specification) modem technology for better performance, and they feature embedded content management software that’s simpler to use.

With a more affordable option now available, the market is ripe for smart solution providers to step in and take advantage of this new opportunity.

So, are you ready to make your hospitality customer’s dreams of a Smart TV in every guest room come true? If so, contact your Ingram Micro ProAV team today.