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Meeting Your Clients’ Needs with Digital Menu Boards

February 01, 2017

Meeting Your Clients’ Needs with Digital Menu Boards

Digital menu boards are taking the pro AV industry by storm, as a growing number of large-scale restaurant chains adopt these displays throughout their companies. In just the last year or so, leading businesses that include Burger King, Tim Hortons, Dunkin’ Donuts, and Dairy Queen have made the leap to digital menu boards. Customers are loving the change, and restaurateurs are seeing some significant benefits from embracing digital signage.

As a value-added reseller (VAR), digital menu boards represent an exciting opportunity for you to gain some significant business, both now and in the future. It’s all a matter of demonstrating how the displays can benefit your customers’ business.

Here, we take a look at some of the ways in which digital menu boards help you meet your clients’ various needs:

1. Reduced costs

Although printing costs for static signage may sound like a small expense, over time they can really add up. Consider a quick-service restaurant (QSR) whose menu changes with each season. For these locations, each static sign in the store must be completely replaced four times a year.

Digital menu boards eliminate much of a restaurant’s printing costs. Because food and drink menus are displayed digitally, they can be updated as needed. Restaurants can instantly change content to reflect new menu items and to fit various themes throughout the year, such as seasons, special events, and recent news and trends.  

2. Improved flexibility

Because content can be updated on the fly, restaurants benefit from a much higher level of flexibility. No longer does the owner have to wait for new static menu boards to be designed, printed, and delivered. Now he or she can swap out content as needed, whether that involves updating one food item, highlighting the day’s special, or bringing in an entirely new menu.

3. More engaging content

Most traditional menu boards feature static text and images. However, digital menu boards enable the client to incorporate video, moving text and images, and even audio. These capabilities make for more engaging content than static menus could ever offer.

Envision a menu board at a burger shop. The traditional, static version might include a photo of a hot, juicy burger, which is plenty enticing. But a digital menu board could include actual video of that burger being grilled, with sizzling sounds as the chef scoops it off the burner and places it on a delicious-looking bun. The video could also show the burger being finished off with the perfect toppings and then accompanied by a side of fries.

This is the kind of engaging, dynamic content that is making an actual difference in sales at many QSRs around the country. Meanwhile, diners feel that they can more easily identify what they want on a digital menu board—so everyone wins.

4. Broader business opportunities

Digital menu boards provide exciting new opportunities that aren’t possible with static signage. Because content can be changed quickly and easily, restaurants have more freedom to be creative with tie-ins and even advertising for other businesses.

For example, part of one display can be used in order to broadcast information about a restaurant’s suppliers or sister locations. The restaurant could highlight its high-quality ingredients sourced from local farms or include footage of special events and charities that the restaurant is affiliated with. It could even produce additional revenue by running ads for complementary or nearby businesses.

Are digital menu boards already a part of your product offering? If not, have you considered adding them as a new way to meet your clients’ needs?