Effective digital signage is all about getting eyeballs on content. Unfortunately, it isn’t always easy to keep the eyeballs there. With potential distractions everywhere, including personal cellphones, it’s crucial for your signage solutions to follow content design best practices, take advantage of engaging imagery and leverage dynamic content. One of the best methods of achieving all three is by carving out a section of the screen for a digital signage ticker.
Most CMS solutions provide ticker functionality to some extent. Some require additional plug-ins. In either case, you should only be a few simple steps away from turning on a ticker. Here are some common verticals and potential ticker applications.
Education: Digital signage placed in common areas, libraries, cafeterias and athletic facilities can use tickers that contain weather information, sports scores, event schedules and emergency information.
General office: In a corporate setting, ticker displays can contain stock prices, weather, birthdays, current events and sales goal updates.
Transportation: Airports and other mass transit stations are obvious digital signage adopters. Tickers can be used for arrivals, departures, weather updates, sports scores, local news and emergency information.
Healthcare: Small doctor’s offices to large hospitals are using digital signage to educate patients as they wait. Tickers can contain visiting hours, health advisories, weather and more.
You might be surprised to find that there’s a bit of science behind ticker displays when it comes to the movement and amount of content being displayed. In fact, a study done back in 2001 by Georgia Tech and Virginia Tech evaluated moving text and reading comprehension levels. The results weren’t exactly straight-forward. Based on the research and other industry standards, keep the following in mind when it comes to tickers:
- The smaller the overall display, the easier it is to identify that ticker information is changing. If your ticker doesn’t scroll and doesn’t update frequently, viewers might not notice changes, especially on a large display.
- Don’t try to cram too much into a ticker. The study showed that multiple lines of text are more difficult to process than single lines.
- Having text move too quickly can lower comprehension.
- Know the average dwell time in signage areas. If signage is in a waiting room where people will be sitting for extended amounts of time, keep tickers moving and updating to capture attention.
- Use RSS feeds to create feeds that contain very niche and targeted content that will capture eyes.
If you need assistance setting up digital signage ticker applications or want help in building an eye-popping signage solution for your customers, contact Tom Jones
, Ingram Micro’s pro AV/digital signage expert.