These days, it’s easy to spot an LCD video wall just about any time you’re away from home. It’s no wonder these large-scale displays are growing in popularity; they’ve been shown to help increase brand recognition, improve the customer experience, and maximize end-user engagement.
We’re seeing LCD video walls being used in a wide range of applications, in nearly every vertical you can imagine. Here we take a look at some of the leading use cases of large LCD displays:
1. Airports and other transportation facilities
LCD video walls have started to appear in many busy airports and train stations, and some installations feature unique shapes, are designed to wrap around architectural features, or even include advanced capabilities like touchscreens and gesture-recognition control. Video walls are ideal for the transportation market, where it’s vital to communicate information to lots of people in a quick and effective manner. These large displays are perfect for travel and weather information, passenger alerts, entertainment and branding content, and more.
2. Retail stores and malls
Years ago, video walls in the retail space were relegated to high-end malls and flagship stores. However, as prices have come down, the large displays are now within reach for any size of retailer. Today, we’re seeing a growing number of branch locations and smaller retail stores take advantage of video walls for brand and sale promotion, customer engagement, improved customer experience, and more.
Meanwhile, malls and shopping centers are continuing to innovate with video walls, enabling the end user to digitally “browse” through stores and products, play games, and access wayfinding information.
Visit nearly any natural science, technology, or art museum today and you’ll encounter at least one LCD video wall. The immersive, interactive nature of these screens makes them a popular addition to any organization that wants the viewer to explore and learn, often through hands-on features and activities.
4. Event venues
Concerts, sports stadiums, and other event venues are adopting LCD video walls at an incredible rate. In these expansive facilities, large-scale digital signage is helping display everything from musician and player close-ups to evacuation information in the event of an emergency.
5. Casinos and hotels
In addition to the typical entertainment content, video walls in casinos and hotels are now being used to support loyalty and VIP programs. For example, frequent hotel guests and casino patrons can access rewards, promotions, and other offers using the facility’s video wall. Or, in other applications, guests can engage with the video wall using social media for a chance to win prizes.
The hospitality industry has started installing video walls left and right, and restaurant owners love them for a variety of reasons. Large digital displays are perfect for music and video that enhance the atmosphere of a restaurant, as well as for playing high-profile TV events, such as football games and pay-per-view matches.
In these facilities, digital signage can help minimize perceived wait time, provide health-related “infotainment,” and help patients and family members better understand diagnoses and other health information. Today, hospitals and healthcare clinics are also adopting video walls in order to create digital donor-recognition areas and to highlight patient success stories and extraordinary work by their doctors, nurses, and staff.
What are some other interesting use cases that you’ve seen for video walls? In what vertical would you say you’re experiencing the most demand?