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Is Interactive Digital Signage Right for Your Customers? Here Are 5 Things to Consider.

December 07, 2017

When it comes to interactive digital displays, there’s seemingly no end to the legion of supporters who claim they’re the next best thing since sliced bread.

And with good cause. Interactive digital signage, when done right, is capable of delivering more immersive experiences than non-touch displays, and it encourages meaningful collaboration among end users.

Related: FAQs for Interactive Digital Signage Your Customers Will Bring Up

Robust market growth paints a rosy picture for sales of touch-enabled displays going forward. One report suggests the global interactive display market to grow at a compound annual growth rate of nearly 15 percent over the period 2014–2019. 

Still, solution providers may best serve customers by looking at the following five considerations before recommending an interactive digital signage solution.  

1. Not “What Should I Buy?” but “Why Should I Buy?”

Planning for an interactive digital signage deployment often starts with customers asking, “How many should we buy, and which brand?” But solution providers should counter by asking, “Why are you thinking about buying interactive versus standard digital displays?”

Ask your customers how they intend to use the interactive display. Will they be using them in a retail setting or as an educational tool? Strategically asked questions can provide strong guidance for subsequent decisions about choosing, implementing and adopting any technology, including interactive digital displays.

2. How Big a Role Does Sound Play?

Many digital signage installations don’t output sound, believe it or not, because they don’t need to. Interactive digital signage, on the other hand, may need to incorporate sound as a necessary component of the messages or ideas that the solution will convey.

Most interactive displays have a built-in audio amplifier and internal speakers, but they are not intended to be theater-quality sound systems. Audio output can sound tinny at best, especially in large spaces.

If your customer indicates that interactive content will require audio, it may be necessary to recommend some sort of audio reinforcement. That will add to the cost of purchase, installation and complexity of the interactive installation, but customers should be advised up front in any case.

3. Accessibility

Interactive digital signage solutions can be highly effective at delivering immersive experiences, especially in classroom settings. Ask your customers about the physical space they expect interactive digital signage to “live” in.

In the classroom setting, for example, it may be a good idea to suggest that the interactive digital signage be deployed in a room of its own that allows for free movement of end users.

4. Budget

Budget is always a major consideration when it comes to digital signage, because there are so many different components that go into the deployment. If they’re not carefully priced out from the onset, they can deplete resources very quickly.

A 55-inch HD touchscreen display, for example, can go for upward of $10,000. If your customer’s interactive installation calls for two or more interactive displays, it’s easy to imagine cutting corners on other elements of the installation to save money—a decision that could negatively affect the overall success of the deployment.

5. Environment

Interactive digital signage has been used very successfully in both indoor and outdoor environments. Using interactive displays outdoors is a bit trickier, due to rain, heat and dust.

Solution providers may want to advise customers that outdoor deployments will cost more than their indoor counterparts—several thousand dollars more.

Interactive digital signage deployed outdoors may have to have an awning or other protective shelter incorporated into the installation, which will ding the budget more. In addition, the price of ruggedized displays can be 10 times more than an equivalently sized display specified for indoor use.

Deploying interactive digital signage is a project that deserves proper planning, including the consideration of several room and application factors, and an active evaluation of the products being considered. Knowing the specifics of how interactive digital signage differs from standard signage will ensure successful deployments and promote better customer relationships going forward.