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How Video Wall Software Enhances Interactive Pro AV Displays

December 02, 2017

If you agree that video walls were big in 2014, just wait until next year. Throughout 2015, expect to see video walls cropping up in even more verticals, while the displays themselves grow ever-larger. And, best of all, video walls are becoming more interactive than ever before.

For value-added resellers (VARs), video walls are an exciting opportunity to add a big-ticket, high-profile project to your portfolio. And for your customers, video walls provide a level of high-impact excitement that other digital signage can’t.

Recent innovations in video wall software are creating even more exciting interactive capabilities for those interested in large-scale digital signage. Ready to see the future of video walls? Consider these ways in which video wall software enhances interactive pro AV displays:

1. Improved end user engagement.

Traditional small-scale digital signage simply doesn’t engage end users to the extent that video walls do. The sheer size of a video wall helps to attract attention, and with more physical space to work with, your customers are able to leverage more and different types of content.  

Increasingly, end user engagement is also achieved through video wall software that includes mobile marketing capabilities. Consumers are now able to interact with a video wall through their smart phones, tablets and social media feeds. For example, large retailers who advertise in Times Square invite people to share their photos and status updates, and then display them on their super-sized digital signage. Not only is this great exposure for the brand—consumers absolutely love to see their own photos and opinions up on the big screen for all to see.

2. Multi-user experiences.

Another great feature of video walls is the opportunity for multi-user experiences. The wide expanse of a video wall allows VARs and their customers to get creative with the different ways in which people can play or learn together on a digital screen.

Multi-user experiences are becoming common in museums and high-end shopping malls, where visitors are invited to share an on-screen experience together. For example, some video walls are used for educational purposes, prompting two or more users to play a learning game on the screen. In other settings, a video wall might be used for wayfinding, allowing two people to search for specific information at the same time.

3. Super-sized immersive environments.

Consumer engagement is one thing, but many video walls are now enabling full-on immersion. New innovations in video wall software incorporate 3-D imagery and even augmented reality (AR), in which the user’s image becomes part of the scene on the display itself.

While these types of advanced installations are certainly not yet widespread, they have gained some traction is the last year or so. Increasingly, your large retail customers might request 3-D or AR capabilities, especially in a high-end environment or a flagship location. However, as the price of large-scale displays and video wall software continues to fall, we might see broader interest from smaller retailers, museums, hotels and casinos, and more.

Does your company do much business with video walls? Have you seen much of an increase in video wall projects over the next few years, and do you expect to see more in 2015 and beyond?