How to Choose the Right Video Wall Software for Your Offering
As the digital signage market continues to grow, screen sizes are increasing as well. At this year’s InfoComm expo, it was clear that the typical display size is now averaging 52 inches or bigger – which is part of the reason video walls are so popular. The large-scale deployments pack an impressive visual punch, and have incredible feature-sets that suit many customers’ complex needs.
However, for value-added resellers (VARs) venturing into the video wall market, there are several best practices to keep in mind. Video wall software is particularly important, as you can easily end up with technology that is too complicated or burdensome for your customer to operate on a daily basis.
When selecting software for your video wall offering, keep the following four considerations in mind:
1. The type of content that will be running.
How many images will be shown on the video wall at one time? Do you expect your customers to need just one large image from a computer displayed across the entire wall, as in an advertising deployment? Or will they need to display multiple images (e.g., one source per screen)?
The type of content that will be running will have a big impact on the best software for your video wall offering. Certain technology on the market is incapable of running multiple forms of media at the same time—for example, video and scrolling text—because it was designed to simply stretch a single image over a large screen.
2. Whether the content matches the screen’s native resolution.
It’s always a good idea to “go native” when possible. For video walls, the best picture quality and clarity will come from matching your content to the screen’s native resolution. Remember, all your hardware and software must integrate and work together seamlessly to achieve the best possible result. For help, consider partnering with a technology integrator that can recommend best-in-class hardware and software combinations.
3. How much flexibility your customers require.
Are most of your prospective video wall customers in the retail space? They will probably require quite a bit of flexibility in their video wall software. In this case, look for content management capabilities that will allow them to tailor the content depending on the day or even time.
On the other hand, your customers might simply require video wall software that reliably and effectively does its job, within a narrow range of capabilities. This might be the case if your customers will be using video walls for control rooms, for example. For these customers, you can stick to content management software that is powerful but doesn’t necessarily feature all the bells and whistles of some of today’s software.
4. How tech-savvy your customers might be.
When working with digital signage customers, you’re likely to encounter some who are completely new to the technology, while others are true experts. If your core customers are a bit less tech-savvy, you might want to choose video wall software that boasts a more user-friendly interface. That way, all your customers will feel comfortable using it day-to-day.
Be sure to do your research before committing to a particular software vendor. You want to ensure that you’re choosing the best product possible, while also providing your customers something that fits their needs and their budget.
What are the most important feature-sets for you when choosing video wall software? Would you say that most of your customers are fairly comfortable operating your video wall software?