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How to Choose the Best Video Wall Solutions for Your Customer's Company

April 23, 2017

How to Choose the Best Video Wall Solutions for Your Customer's Company

Like any digital signage system, video wall solutions can be a lot of different things for a lot of different customers. As a value-added reseller (VAR), you’ll likely encounter customers from a wide range of verticals—education, healthcare, retail, corporate offices—who each are seeking a video wall for very diverse reasons. Your goal is to find the right technology solution for each customer’s unique company.

Luckily, today’s video wall technology offers something for everything. It’s simply a matter of honing in on the most important factors of a successful project.

To get started, here are some of the main considerations when choosing video wall solutions for your customers:

1. The goal of the video wall.

The end goal is always the best place to start. What is your customer hoping to achieve through their video wall? Is it increased customer engagement, higher-profile advertising, employee communication or something else? Once you fully understand the purpose of the display, you’ll have more insight into the design itself.

2. The size and configuration of the display.

How many screens will the video wall require? What will be the average viewing distance? How harsh is the surrounding environment? These factors will help you determine the type and quality of screens that will be needed.

If your customer hopes to install a video wall with a non-traditional configuration, such as a wrap-around display or several separate “blocks” or “strips” of screens, you’ll need to do some careful research to find screens or LCD panels that can accommodate their unique vision.

3. How exactly the technology will be used.

What type of content will the video wall play—and where will that content come from? Will end users be invited to interact with the screens, whether through social media integration or touchscreen or motion-detection capabilities? By answering these questions, you’ll be able to narrow down your technology options significantly.

4. Your customer’s budget.

Obviously this is a significant factor to keep in mind at all stages of the project. Video walls vary enormously in price depending on the technology used, the size of the display and any advanced capabilities that might be incorporated. Some customers can probably budget a few thousand dollars for a small display; larger video walls can run tens of thousands or more.

Your customer’s budget will help determine the size and capabilities of the video wall. In some cases, being slightly limited by budget can be a good thing; it will help you and your customer to narrow down your options much more readily.

5. Potential future upgrades.

Is it likely that your customer might need to expand the size or capabilities of their video wall in the future? Or do they expect it to remain as it is until the components reach end-of-life?

If your customer thinks they might need to adapt the video wall over time, be sure to take that into account with your design. Look for technology that easily integrates with newer devices and is built on an open architecture. That way, you and your customer will rest assured that the system can be tweaked as needs change.

What other considerations do you take into account when designing video wall solutions? What tips would you share from your own experience with video walls?