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How Smart Is Your LCD Video Wall?

April 13, 2017

Video walls make up one of the fastest-growing segments of the digital signage industry, and with good reason. These high-impact displays are unmatched when it comes to relaying a powerful message, setting the mood of a facility and engaging consumers with a brand. And as the cost of digital screens continues to fall, video walls are becoming bigger and bolder than ever before.

Of course, video wall technology itself is also progressing. LCD video walls in particular are incorporating more advanced capabilities, enabling customers to do things that weren’t possible just a few years ago.

So, how smart is your LCD video wall? Let’s take a look at some of the latest and greatest trends:

1. Distinctive and unique shapes.

Not all LCD video walls need to be square or rectangular. Today, digital signage customers are thinking outside of the box with displays of all shapes and sizes. These unique video walls are especially popular in retail, entertainment and event venues, but they can also be found in corporate headquarters, museums, airports and other busy locations.

From strips of LCD and oblong screens to video walls that wrap around a building’s architectural details, nearly any design is possible. All it takes is a bit of imagination and the right software.

2. Advanced content management capabilities.

Not long ago, video walls could only display content from a single source in a long, continuous loop. The video was stretched over the full wall, with each screen playing part of the full image.

Today, customers who opt for an LCD video wall have a much wider range of content management options available to them. Newer software can draw content from multiple sources and create dynamic schedules depending on how the customer’s timeframe.

For example, a retailer can have their video wall play different content depending on the time of day or day of the week. Content can also automatically update when pre-determined “rules” are met—for example, when a crowd has gathered in front of the screen, or when the lunchtime rush hits.

The display can also toggle between a single, stretched image to multiple independent images that complement each other. This helps to keep the content interesting for passers-by—even if they’ve already seen the video wall a few times—which helps to engage the most people possible.

3. Dynamic streaming content.

Video wall customers now have access to a broader range of content, which helps to keep things exciting. Rather than simply relying upon pre-set loops of content, they can also incorporate dynamic streaming content from other sources, such as YouTube, PCs or even social media feeds.

4. Interactive features.

There’s no denying that digital signage is becoming more and more interactive, and consumers are starting to experience interactivity in nearly every vertical. Today’s more advanced video walls incorporate at least some interactive features, such as social media integration, touchscreen capabilities or motion-tracking.

Through these features, consumers are able to engage with video walls in incredible new ways. For example, they can tweet about a company, and then see their words shared on the video wall. Or, they can play an interactive game or scroll through product information using the touchscreen interface or motion-based tracking software. Whatever method is used, the end result is excitement, engagement and a memory that will stick with them.

What other advanced features are your customers requesting for their LCD video walls? In which verticals are you seeing the most interest in video walls?