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How providing digital signage for hospitality customers can spell big bucks

January 10, 2017

How providing digital signage for hospitality customers can spell big bucks

Believe it or not, there’s a big opportunity to earn recurring revenue from small and midsized local hotel customers who need digital signage solutions.If you’re willing to do some legwork to meet with hotel owners and managers to uncover their needs and to package an affordable solution, the long-term residuals are more than worth the effort.

Hotels are ripe for digital signage. From the main lobby to the gift shop and the restaurant to the bar, digital signs can provide a revenue opportunity for the hotel—and for any industrious solution provider who understands how to take advantage of the opportunity.

The important things to understand are:
*Hotels are looking for a way to serve their customers and provide information. Digital signage can solve this problem and even provide an opportunity to sell ad space to other local businesses like area restaurants, tourist attractions and entertainment.

*Small-to-midsize local hotels don’t have access to the vendor-direct contracts that larger chains do. They need a solution provider who has the expertise necessary to connect the dots for them on the technology side, and the certification bar is fairly low for most manufacturers.

*Selling ads for their digital signage, once it’s in place, is hard for most hotel customers to pull off on their own. By offering to handle that phase of the business for them, you not only take the responsibility off of their plate, you also add another revenue stream for yourself. It’s a win-win.

*Choosing the right hardware and software is critical. Some view screens aren’t designed for hours of constant use. Some aren’t compatible in direct sunlight. Others may not interface with the software as well as some models do.

Many hotels prefer the free-standing ViewSonic ePoster which can be placed in high traffic areas, and features a sleek design with a tempered glass faceplate. The ePoster boasts a full HD resolution (1920x1080) and 3,000:1 contrast ratio.

To choose a digital solution that’s optimal for your hospitality client, give Ingram Micro’s ProAV team a call. They can not only help you design a complete digital signage solution, they can even provide installation services, provide tech support and help you provide the digital content—all under a white-label offering that allows you to retain your position as the value-added reseller.

So, what do you say? Are you ready to explore the possibilities for increased revenues in digital signage for hospitality? If so, contact your Ingram Micro ProAV team today. We can walk you through the entire process, from training and certifications to site surveys, solution design, installation, tech support and content management. All you need to do is make the call, and we’ll do the rest.