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Healthcare Digital Signage: Key Trends for Solution Providers to Follow

July 26, 2017

Healthcare Digital Signage: Key Trends for Solution Providers to Follow

The value of the U.S. healthcare industry is $2.9 trillion and growing. And while the overwhelming majority of industry executives recently surveyed believe that technology will improve the overall delivery of healthcare, 84 percent are believe that digital technology scalability and data security are real concerns for the healthcare industry..

Yet, it’s this uncertainty that places solution providers in a great position to suggest, sell and deploy relevant digital signage solutions to this highly lucrative market if you know what trends to follow.

Here are some of the digital signage technology solutions that are trending lately in the healthcare vertical:

Telemedicine Maturing

The diagnosis and treatment of patients using medical information transmitted over long distances (sometimes via satellite) is becoming more prevalent as healthcare providers seek to offer improved access to medical services for patients in remote locations.

More than half of U.S. hospitals now have some form of telemedicine program in place, with the expectation that as telecommunications technology improves, more patients will take advantage of this form of clinical information delivery.

The takeaway

Telemedicine typically requires strong network infrastructures to provide electronic consultations through interactive, real-time interactions between patient and provider. Solution providers can suggest which types of pro AV and digital signage components are most effective for this type of healthcare approach.

Digital Signage as Training Aids

Most people encounter kiosks in retail environments, hotels or airports, but lately kiosks are being used to train people how to save lives.

A partnership between one kiosk designer and the American Heart Association came up with a kiosk that trains users in CPR by showing them a video on the proper way to administer compressions.

A video displayed on a screen directly above the kiosk and a separate touchscreen help get the user started on training. After watching the video, the kiosk takes the user through a teaching round, where he or she actually practices compressions on a mannequin.

The user then goes through further practice rounds, after which the kiosk provides feedback on the rate of compressions and hand placement.

The takeaway

While CPR kiosks are currently deployed at several airports around the U.S., including Chicago O'Hare International Airport, McCarran International Airport, Hartsfield–Jackson Atlanta International Airport and Baltimore/Washington International Thurgood Marshall Airport, there is good reason to believe this type of kiosk solution could work elsewhere in the country. Solution providers could partner with kiosk manufacturers and medical providers to offer this type of unique digital signage solution to provide other types of training in various locations beyond airports.

Wayfinding, Teaching and More

More and more hospitals are deploying advanced digital signage wayfinding solutions designed to work from a smartphone app or kiosk to provide maps, GPS and location-based content.

Hospital visitors can download an app for their iPhone and Android smartphones that gives them turn-by-turn directions to every area of the hospital. If the visitor’s phone doesn’t support the app, he or she can also use an in-hospital kiosk to get his or her directions.

Hospitals are also improving on how they use flat-screen display panels to communicate information to visitors. Hospitals use digital signage to convey information about emergency alerts, pharmaceuticals, RSS feeds, cafeteria menus and entertainment.

Another trend occurring at many medical practices is that they are ditching the antiquated patient intake forms and using tablets for patient intake. The process is faster and more efficient and largely does away with having to store reams of hard-copy medical documents.

Further, medical schools around the U.S. are adopting digital signage as a means to communicate campus events, announce class schedules and more.

The takeaway

The healthcare vertical typically does not require the sometimes elaborate installations of, say, the retail vertical, but it does require specialized content along with digital signage hardware. Solution providers partnering with third-party content providers, or designing in-house, are in a great position to offer turnkey service to this rapidly growing vertical.

Related: Pro AV and Digital Signage Use Cases in Healthcare You Haven't Seen