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Grab attention—and the market—with projection mapping

July 21, 2017

Grab attention—and the market—with projection mapping

Tired of being another “me too” pro AV solution provider? What bold moves have you made to stand apart from the competition? Look no further than projection mapping—it could be the differentiator you need.

Projection mapping is taking a 2D image or video and fitting it precisely on or around a 3D object. As opposed to simply projecting 4:3 or 16:9 video onto and around the object and having light bleed everywhere, mapping software is used to identify the edges, contours and other details. This way, video is only projected onto areas where it should be and no light falls to the background or beyond the edges.

Projection mapping opportunities are everywhere

Auto makers have taken to using projection mapping to unveil new vehicles for marketing events. In these cases, a tight white covering is placed on the vehicle, leaving what looks like a featureless mold of the vehicle. Then, video is projected onto the vehicle to give it stunning details. Projected wheels spin and kick up dust. The hood of the vehicle rises as the vehicle lurches into acceleration. The color of the vehicle changes. The display defies one’s senses and definitely makes an impression.

Other common mainstream applications include the opening shows for sporting events in the NBA, NCAA basketball and NHL. In these applications, multiple high-lumen projectors are edge-blended to project video onto the playing surface. Software is used to map the video to the court or ice features such as goal lines and other demarcations.

Beyond auto makers and marketing firms looking to make a splash, and sports facilities seeking to pump up the home crowd, projection mapping can be used for hotels, art galleries, public squares and by any other customer looking to make a visual impact. Truly, you’re only limited by your imagination when it comes to this technology.

Jump-start your projection mapping business

To get started, your customers will, of course, need a projector or projectors (with edge-blending capabilities). Like any other projection project, you’ll want to follow best practices, such as conducting a site survey to understand the brightness requirements and lenses needed. You’ll also need software that can actually do the projection mapping.

Hardware- and software-wise, projection mapping is a snap and will typically result in a 25% upcharge to customers. It’s the creative that will be your biggest challenge—but also your biggest potential profit center. Assuming you don’t have anyone on staff, you’ll need to hire or partner with someone that can fill this gap.

While you might be tempted to believe this is too far-fetched for you to undertake, know that Ingram Micro has the people and connections to help address any deficiencies you might have. If you’re interested in learning more, call your Ingram Micro rep today or contact Chris Kacala, Christopher.Kacala@ingrammicro.com